Senior Product Marketing Manager, Analytics
FleetioFull Time
Senior (5 to 8 years)
Candidates should have over 5 years of product management experience with B2B offerings and a proven track record of shipping products to technical audiences. A strong technical curiosity and a history of exploring new tools, technologies, and AI advancements are essential. The role requires the ability to navigate ambiguous, customer-facing product decisions at scale, an ownership mentality with demonstrated follow-through, and consistent hustle and scrappy execution. Experience in defining, launching, and scaling products with measurable business impact, strong analytical skills in building customer-facing analytics products, and the ability to translate data insights into products are also required. Experience collaborating across engineering, data science, design, and go-to-market teams is necessary.
The Senior Technical Product Manager will contribute to the development of benchmarking and analytics products that leverage interview data to transform how companies understand and measure technical talent. Responsibilities include supporting the development of innovative data and benchmarking products, prioritizing features based on customer needs and business objectives, and partnering with engineering, data science, and UX teams to deliver analytics experiences. The role involves transforming interview datasets into actionable benchmarking products, contributing to products that provide industry insights and competitive intelligence, and supporting frameworks for measuring and comparing talent. Gathering customer feedback, monitoring performance metrics, identifying improvement opportunities, supporting Go-to-Market teams on expansion strategies, and contributing to business cases for new offerings are also key. Collaboration with data science teams on analytics methodologies, ensuring integration with existing customer workflows, and supporting the evaluation of market positioning are expected. Additionally, the role involves contributing to the roadmap for data products and evaluating how to leverage interview datasets for industry-leading benchmarking and analytics products.
Financial services for social media influencers
Karat provides financial services specifically designed for social media influencers and content creators. The company offers customized credit cards that take into account the unique financial situations of influencers, who often have significant income from sponsorships and brand partnerships but may not have traditional credit histories. By using social media metrics like follower count and engagement rates to evaluate creditworthiness, Karat enables influencers to access credit products that meet their needs. Unlike traditional banks, which may overlook this niche market, Karat focuses on providing tailored financial solutions that offer liquidity and flexibility. The goal of Karat is to empower influencers to manage their finances effectively and support their business growth.