Senior Fullstack Engineer (TypeScript)
NorthbeamSalary not specified
Full Time
Senior (5 to 8 years), Junior (1 to 2 years)
About Northbeam
Northbeam is a marketing intelligence platform that helps businesses optimize their advertising budgets and improve performance, specifically targeting brands that spend over $250,000 monthly on ads. It combines Multi-Touch Attribution (MTA) to track customer interactions and Media Mix Modeling (MMM) to analyze the effectiveness of various marketing channels. Northbeam operates on a subscription-based model with custom pricing, offering personalized support to clients. The goal is to enable large-scale advertisers to make data-driven decisions and maximize the effectiveness of their marketing strategies.
San Francisco, CaliforniaHeadquarters
2019Year Founded
$14.6MTotal Funding
SERIES_ACompany Stage
Data & Analytics, Consulting, Consumer GoodsIndustries
51-200Employees
Benefits
Equity package
Generous base salary
Healthcare Benefits (medical, dental, vision)
Travel to meet with the team
Flexible Paid Time Off
Paid Holidays
Risks
Emerging competitors offer similar features at lower costs, threatening Northbeam's market share.
Privacy regulations like CCPA may increase Northbeam's operational costs.
Economic downturns could reduce advertising budgets, impacting Northbeam's revenue growth.
Differentiation
Northbeam integrates Multi-Touch Attribution and Media Mix Modeling in one platform.
The platform offers personalized support with a Customer Success Manager and Media Strategist.
Northbeam's machine learning models enhance data-driven marketing strategies without third-party cookies.
Upsides
Northbeam raised $19.6M to expand and accelerate product development in 2023.
The platform's AI-driven predictive analytics align with rising trends in marketing.
Growing ecommerce and DTC brands create opportunities for Northbeam's international expansion.
Funding
Total raised$14.59 M
Latest valuation$75.00 M
StageSERIES_A
SERIES A
7/31/2022$15
$75.00 M