[Remote] Lead, Media Marketing,TV Mass Media at Humana

Kentucky, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor’s degree
Minimum of 10 years of experience in marketing, with at least 7 years in DRTV and Digital media strategy, planning, and execution
Proven ability to lead cross-functional initiatives and collaborate with diverse internal and external stakeholders
Strong understanding of market dynamics, media trends, and community engagement tactics
Demonstrated experience managing agency and vendor relationships, including oversight of campaign execution and performance
Experience working in highly regulated industries, with a strong grasp of compliance requirements in media
Experience developing omnichannel media plans that align with national brand strategy while addressing local needs

Responsibilities

Lead development of National and Local media strategies across DRTV and Digital channels
Manage agency and vendor relationships, ensuring timely, high-quality execution of local initiatives
Analyze performance and optimize; eager to continuously improve by monitoring campaign performance and provide actionable insights to achieve media goals / business objectives
Collaborate cross-functionally with Customer Lifecycle Marketing, Portfolio, Brand Marketing, Analytics, Product, Clinical, and Sales teams to ensure alignment and maximize impact
Present strategies and results to senior leadership, influencing investment and marketing priorities

Skills

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

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