Performance Marketing Specialist at Akita Software

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Oil & Gas, Construction, Wind Energy, Solar Power, Nuclear, Civil EngineeringIndustries

Requirements

Expertise in platforms like Apollo.io and LinkedIn Campaign Manager
Technical proficiency in building targeted prospect lists using Apollo.io's database and over 200 filters based on ICP and buyer personas
Proficiency in building and managing automated, multi-channel outreach sequences with dynamic variables and conditional logic in Apollo.io
Experience setting up, launching, and optimizing LinkedIn ad formats (Sponsored Content, Sponsored Messaging, Dynamic Ads) and advanced targeting for ABM
Strong data analysis skills to provide actionable insights, track key metrics, build reports, and present findings translating data into business outcomes
Experience conducting A/B tests on ads, landing pages, and content for CRO
Ability to collaborate cross-functionally with lead gen, marketing, sales, product, and content teams
Strategic mindset for full-funnel strategy, customer acquisition efficiency, and proving marketing impact on revenue and growth
Analytical rigor to meet KPIs: specified quarterly MQLs/SQLs, improve VTL and LTC conversion rates, maintain CPL efficiency

Responsibilities

Work with Lead Gen specialist to develop and implement strategic marketing campaigns across digital channels, focusing on LinkedIn paid media and B2B email outreach via Apollo.io
Ensure marketing & end user assets (e.g., whitepapers, case studies, blog posts) are distributed in the right format and channel to attract and nurture high-quality leads
Utilize Apollo.io to build highly targeted prospect lists and manage automated, multi-channel outreach sequences
Set up, launch, and optimize LinkedIn ad formats and leverage advanced targeting for precision-based and ABM campaigns
Analyze real-time performance data to provide actionable insights for campaign optimization
Track key metrics, build comprehensive reports, and present findings to leadership
Conduct A/B tests on ads, landing pages, and content to improve conversion rates and marketing funnel efficiency
Collaborate closely with lead gen specialists, marketing, sales, product, and content teams for seamless lead hand-offs, message refinement, and market trend feedback
Achieve KPIs: specified quarterly MQLs/SQLs, improved VTL and LTC conversion rates, and maintained CPL efficiency

Skills

Key technologies and capabilities for this role

Apollo.ioLinkedIn Campaign ManagerPerformance MarketingLead GenerationMarketing CampaignsFull-Funnel StrategyCustomer AcquisitionAnalytics

Questions & Answers

Common questions about this position

What is the employment type for this Performance Marketing Specialist role?

This is a full-time position.

What platforms will I be working with in this role?

You will primarily work with Apollo.io for lead generation, targeted prospect lists, and automated outreach sequences, as well as LinkedIn Campaign Manager for setting up, launching, and optimizing ad formats like Sponsored Content, Sponsored Messaging, and Dynamic Ads.

What are the main responsibilities of the Performance Marketing Specialist?

Responsibilities include developing and implementing marketing campaigns focused on LinkedIn paid media and B2B email outreach via Apollo.io, generating and nurturing high-quality leads, mastering Apollo.io for targeted prospect lists and sequences, and managing LinkedIn campaigns.

What salary or compensation is offered for this position?

This information is not specified in the job description.

What skills make a strong candidate for this role?

Strong candidates will have expertise in Apollo.io for building targeted lists and automated sequences, proficiency in LinkedIn Campaign Manager for ad optimization, experience in full-funnel B2B marketing strategies, analytical skills to measure impact, and the ability to work with lead gen specialists on campaigns.

Akita Software

API observability and service mapping tools

About Akita Software

Akita Software provides tools for API observability and service mapping, helping businesses visualize and manage the interactions between their software services. This allows companies to quickly identify and resolve issues without needing extensive manual documentation. The platform is particularly beneficial for tech professionals like developers and security engineers who maintain complex service ecosystems, especially in environments using microservices architectures. Akita operates on a subscription-based model, where clients pay for continuous monitoring and mapping of their API interactions. This service helps clients catch cross-service issues faster and understand root causes without manual inspection. By simplifying API management and improving service reliability, Akita aims to support tech companies in streamlining their operations.

San Mateo, CaliforniaHeadquarters

2018Year Founded

$4MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

1-10Employees