Job Description

Employment Type: Full-Time Location Type: Remote

About Addi

Addi is a leading financial platform dedicated to building the future of payments, shopping, and banking. Our mission is to create a world where consumers and merchants can transact effortlessly and grow together. Currently, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.

Leveraging a state-of-the-art, technology-first approach, we offer banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing). We aim to bridge the financial gap for millions and redefine financial freedom. As Colombia's leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, opening up greater opportunities for our customers. We achieved profitability in the past year, underscoring the strength of our business model and our capacity for sustainable scaling.

Our mission has garnered the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, and Victory Park Capital. With their backing, we are transforming Latin America's financial ecosystem and shaping the next generation of commerce in Colombia.

What truly sets us apart is our conscious approach to building. We are driven by deep experience in scaling technology, services, and products, and we embody our values daily.

About the Role

This role is an opportunity to drive impactful paid media strategies to acquire high-quality customers and merchants for Addi. You will be instrumental in ensuring efficient growth and maximizing ROI to accelerate our leadership in Colombia's financial ecosystem.

What You Will Do

• Customer Acquisition: Achieve a 100% increase in qualified customer acquisitions within the first 12 months, focusing on mobile app installs and activations. Ensure Customer Acquisition Cost (CAC) remains below defined thresholds and optimize for Payback Period and New Customers Acquired.
• Campaign Management: Successfully launch, manage, and scale paid media campaigns across key channels including Google Search Ads, Google UAC, Meta Mobile App Installs, and Apple Search Ads. Demonstrate efficient spend of Addi's paid media budget to maximize customer acquisition.
• Experimentation & Optimization: Implement and refine a robust campaign experimentation framework, including A/B testing, creative rotation, and audience segmentation. Aim for fast campaign iteration cycles and a demonstrable 30% improvement in conversion.
• Attribution & Reporting: Establish and maintain accurate attribution and reporting by leveraging tools like AppsFlyer. Ensure comprehensive and actionable insights for all mobile and web campaigns, providing clear recommendations to stakeholders.
• Cross-functional Collaboration: Collaborate effectively with cross-functional teams (Brand, Product Marketing, Finance, Product, and Engineering) to ensure proper instrumentation, adherence to financial guardrails, and unified creative narratives across campaigns, leading to successful activation of app-first customer segments.

What We’re Looking For

• Strategic Paid Media Expertise:
  • Bachelor's degree in Marketing, Business, or a related field is preferred.
  • Relevant certifications (e.g., Google Ads Certification, Meta Blueprint) are a significant plus.
  • 6+ years of hands-on experience in managing and optimizing paid media campaigns across various platforms, including Google Ads and Meta Ads (Facebook/Instagram).
  • Specific expertise in mobile-first businesses is required.
  • Proven track record of significantly increasing customer acquisition and/or revenue through paid media efforts in a fast-growing environment, preferably within the fintech, e-commerce, or a related industry.