Ad Creative Freelancer (Google & Meta) - Short Contract

Company: OneLocal

Contract Type: Short-term Freelance

Pay Rate: USD $8 per hour

Payment Method: Direct Deposit (Required)

Position Overview

OneLocal is seeking an experienced Ad Creative Freelancer to support the creation of high-performing Google, Facebook, and Instagram ads for Small and Medium Business (SMB) clients. This role will leverage our OneSite platform to produce engaging ad creatives.

Responsibilities

• Create multiple ad variations per brief, including static, carousel, and Reels/Stories formats.
• Translate OneSite branding and templates into Meta-ready ad units, ensuring alignment with website creative.
• Write ad copy (headlines, body text, CTAs) following Meta best practices and performance-driven storytelling.
• Build and export ad creative assets to Meta specifications (sizing, formatting) for the trafficking team.
• Rapidly produce mocks and prototypes using Adobe CC, Canva, Figma, or similar tools, including basic editing of provided assets.
• Present creative concepts with clear rationale based on audience insights and campaign goals.
• Collaborate with media buyers on A/B testing plans and iterate creative based on performance data.
• Participate in post-campaign reviews to identify successes and areas for improvement.
• Stay updated on Meta advertising policies, placements, and platform specifications, including Meta Pixel requirements.

Requirements

• 1-2 years of hands-on experience producing Meta Ad creatives (in-house or agency).
• A portfolio showcasing full-funnel ad concepts with measurable performance results (e.g., CTR, ROAS, lead volume).
• Proficiency in Photoshop, Illustrator, and at least one rapid production tool (e.g., Figma, Canva).
• Strong copywriting skills with the ability to write concise, conversion-oriented copy within Meta's character limits.
• Solid understanding of Meta Ads Manager, including creative specs, placement formats, and objectives.
• Strong grasp of performance-creative fundamentals (hook, offer, social proof, urgency).
• Comfortable presenting creative ideas, accepting feedback, and making quick iterations.

Nice to Have

• Basic video editing skills for Reels and Stories (e.g., Premiere Pro, CapCut).
• Experience creating storyboards and directing short-form motion content.
• Familiarity with UGC-style ads and influencer content collaboration workflows.

Application Instructions

• Please ensure you can receive payments via Direct Deposit.