Ad Creative Freelancer (Google & Meta)

Remote

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Marketing, Digital MarketingIndustries

Requirements

Candidates should have 1-2 years of hands-on experience producing Meta Ad creatives, either in-house or at an agency, and possess a portfolio showcasing full-funnel ad concepts with measurable performance results. Proficiency in Photoshop, Illustrator, and at least one rapid production tool like Figma or Canva is required, along with strong copywriting skills for conversion-oriented copy and a solid understanding of Meta Ads Manager creative specs and performance-creative fundamentals. Basic video editing skills for Reels and Stories, experience with storyboards, and familiarity with UGC-style ads are considered nice to have.

Responsibilities

The Ad Creative Freelancer will create multiple ad variations, including static, carousel, and Reels/Stories formats, translating branding into Meta-ready ad units. They will write ad copy following Meta best practices, build and export ad creative assets to Meta specifications, and rapidly produce mocks and prototypes using design tools. Responsibilities also include presenting creative concepts with rationale, collaborating with media buyers on A/B testing and creative iteration based on performance data, participating in post-campaign reviews, and staying updated on Meta advertising policies and platform specifications.

Skills

Google Ads

Meta Ads

Facebook Ads

Instagram Ads

Ad Creative Production

Static Ads

Carousel Ads

Reels/Stories Ads

Ad Copywriting

Headlines

Body Text

CTAs

Adobe Creative Cloud

Canva

Figma

Asset Editing

Creative Concept Presentation

A/B Testing

Performance Data Analysis

Meta Ads Manager

Creative Specs

Placement Formats

Objectives

Performance Creative Fundamentals

Conversion-Oriented Copy

OneLocal

Digital marketing platform for local businesses

About OneLocal

OneLocal provides a digital marketing platform specifically designed for local businesses, such as electricians and dental clinics, to enhance their online visibility and improve customer interactions. The platform integrates various tools and services into a single interface, allowing businesses to manage their online reputation, automate customer responses, and optimize advertising campaigns. OneLocal uses data-driven strategies to ensure clients get a good return on their marketing investments. The company operates on a subscription model, offering additional support and consulting services for further growth. What sets OneLocal apart is its focus on understanding the needs of local business owners and delivering effective results throughout the customer journey, all while utilizing top-notch tools and Google-certified experts.

Toronto, CanadaHeadquarters

2017Year Founded

$272.4KTotal Funding

SEEDCompany Stage

Consulting, Consumer SoftwareIndustries

51-200Employees

Benefits

Medical, dental, & vision insurance

Flexible working hours

Continuous skill advancement

Fully stocked kitchen

Team events

Vacation time

Dog friendly office

Risks

Competition from cheaper AI-driven platforms may threaten OneLocal's market share.

Privacy regulations could increase operational costs for OneLocal.

In-sourcing of marketing efforts by businesses may reduce demand for OneLocal's services.

Differentiation

OneLocal combines marketing tools with in-house experts for comprehensive solutions.

The platform offers a user-friendly interface for managing online reputation and advertising.

OneLocal employs Google-certified experts to deliver cost-effective digital marketing results.

Upsides

Growing demand for local SEO services boosts OneLocal's market potential.

AI-driven engagement tools enhance customer satisfaction, aligning with OneLocal's offerings.

Subscription-based models are increasingly adopted by SMBs, supporting OneLocal's revenue model.

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