Paid Media Manager – Gaming & Performance Marketing Focus at Brand Knew

Los Angeles, California, United States

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$72,000 – $90,000Compensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

GamingIndustries

Requirements

3+ years of hands-on paid media experience
Proven track record in mobile gaming, real money gaming, or social casino
Deep experience developing strategies and managing campaigns on Meta, TikTok, Snap, X, Apple Search Ads, Google UAC; and working knowledge of platforms like Moloco, AppLovin, and Rokt
Proficiency in campaign setup, optimization, A/B testing, creative performance analysis, and retargeting
Familiarity with mobile attribution and MMPs (e.g., AppsFlyer, Adjust)
Analytical mindset with strong Excel, Google Sheets, and platform reporting skills
Strong verbal and written communication skills; confident presenting campaign strategy and performance to clients
Highly organized, proactive, self-motivated, a strong team player, comfortable navigating ambiguity, and a driver of outcomes in a fast-moving environment

Responsibilities

Develop, manage, and scale paid media campaigns across Meta, Snap, X, TikTok, Google Ads, Apple Search Ads, Google UAC, and programmatic platforms such as Moloco, AppLovin, and Rokt
Navigate and report with AppsFlyer. Optimize around SKAN limitations
Partner with creative and marketing teams to conceptualize and test high-performing ad creative and landing pages
Build and optimize full-funnel user acquisition strategies for gaming, social casino, and entertainment clients with a strong focus on CPA and ROAS
Continuously test, iterate, and optimize campaigns—audiences, creatives, bids, and budgets—to drive measurable results
Leverage industry trends and platform updates to inform buying strategies and keep clients competitive
Run robust A/B and multivariate testing frameworks to maximize performance insights
Collaborate with developers and analytics leads to ensure accurate tracking (GA4, pixels, in-app events, etc.)
Deliver detailed reports and insights to internal and external stakeholders

Skills

Key technologies and capabilities for this role

MetaTikTokSnapXApple Search AdsGoogle UACMolocoAppLovinRoktAppsFlyerAdjustExcelGoogle SheetsA/B TestingRetargeting

Questions & Answers

Common questions about this position

What is the salary range for the Paid Media Manager position?

The salary range is $72k - $90k, commensurate with experience.

Is this role remote or hybrid, and what are the location requirements?

The position is Hybrid & Remote.

What skills and experience are required for this Paid Media Manager role?

Requirements include 3+ years of hands-on paid media experience, proven track record in mobile gaming, real money gaming, or social casino, deep expertise in platforms like Meta, TikTok, Snap, X, Apple Search Ads, and Google UAC, proficiency in campaign setup, optimization, A/B testing, and familiarity with MMPs like AppsFlyer and Adjust.

What is the company culture like at Brand Knew?

Brand Knew features a creatively-led, data-informed team in a fast-paced environment where team players thrive, navigating ambiguity and driving outcomes.

What makes a strong application for this Paid Media Manager role?

Ensure your application is fully and properly filled out, as incomplete ones will not be considered; highlight your 3+ years of paid media experience in gaming verticals and platform expertise.

Brand Knew

Creative collective for audience engagement strategies

About Brand Knew

Brand Knew operates as a creative collective and strategic advisory firm that collaborates with media companies, causes, and consumer brands to enhance audience engagement and drive growth. The company utilizes a combination of creative intuition and data-driven insights to develop comprehensive growth strategies tailored to its clients' needs. It serves a variety of clients, particularly in the sports and entertainment sectors, and has worked on notable projects like the "Cobra Kai" series on YouTube. Brand Knew's services include marketing, design, media production, and cultural development, allowing them to create strategies that resonate with target audiences. What sets Brand Knew apart from its competitors is its commitment to diversity and collaboration, with a team that brings together a wide range of perspectives and backgrounds. The company's goal is to create positive cultural impacts while fostering growth for its clients.

Los Angeles, CaliforniaHeadquarters

2009Year Founded

VENTURE_UNKNOWNCompany Stage

Data & Analytics, Consulting, EntertainmentIndustries

11-50Employees