Senior Producer
PlayQSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
[Remote] Senior Product Marketing Manager - Fixed-term contract - Video Games at Keywords Studios
San Francisco, California, United States
Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries
Requirements
- Bachelor’s Degree or equivalent in business or related field
- At least 10+ years of experience in mobile marketing, product marketing, or brand marketing
- At least 5+ years of experience in the gaming industry (ideally in mobile gaming)
- Experience working on world-class IPs (Star Wars™, Game of Thrones®, Marvel®, Transformers®, Pokémon™ or Dragon Ball®)
- Analytical marketer who can translate data into actionable insights
- Experience managing a cross-functional team in a large organization
- Integrated Marketing experience including paid, owned, and organic channels
- Strong project management skills
Responsibilities
- Define longer term marketing objectives and strategy, develop and execute go-to-market plans for new games and live services
- Conduct market & consumer research and translate insights to inform the roadmap and marketing strategies
- Act as a strategic marketing partner and voice of the player to studio leadership throughout the product life cycle
- Monitor mobile market trends and the competitive landscape and be the voice of the market to the CFX team
- Lead the cross-functional team and agencies (Creative, UA, Platform Partners, Social, Influencer, PR, ASO, Brand)
- Brief all partners on marketing strategy, positioning, and messaging and approve assets to ensure brand consistency
- Work with the Creative team on marketing asset development
- Collaborate with Analytics to build accountability (targets, experiments)
- Produce campaign post-mortems to highlight insights for Growth & Studio team
- Partner with finance and operations on budget management for brand programs
- Manage marketing campaign calendars, asset deliveries, and messaging for target audiences
- Work in partnership with 1st Party and ASO to test and implement improvements across app stores
Skills
Keywords Studios
Comprehensive service provider for video games
About Keywords Studios
Keywords Studios provides a wide range of services for the video games industry, supporting the entire lifecycle of game development. Their offerings include game-ready art, marketing, game development, functional and localization testing, text and audio localization, casting, audio post-production, community management, player support, and content moderation. The company utilizes proprietary technology to enhance its end-to-end platform, allowing clients to effectively bring their game concepts to life. Unlike many competitors, Keywords Studios focuses on delivering customized solutions that cater to the specific needs and budgets of their clients. The goal of Keywords Studios is to assist game developers and publishers in creating engaging digital content that entertains, connects, and educates players.
London, United KingdomHeadquarters
1998Year Founded
$487.8MTotal Funding
IPOCompany Stage
Consumer Software, Entertainment, GamingIndustries
5,001-10,000Employees