Growth Marketing Manager
Ambient.aiSalary not specified
$120,000 – $200,000Compensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, Financial ServicesIndustries
Requirements
- 3-6 years of experience in performance marketing or user acquisition at a consumer startup (preferably consumer fintech)
- Experience running ads across platforms like Social, Search, DSP, CTV, Podcast, Web, App (Google, Apple, Meta, TikTok, etc.)
- Experience editing videos and sourcing creative
- Experience triangulating performance using attribution methods and incrementality tests
- Experience or interest in operating under regulatory frameworks (UDAAP, TCPA, CAN-SPAM, ECOA, FCRAB)
- Comfortable in a high-intensity role and seeking an ambitious workload
- Strong sense of ownership and ability to move fast
- Ability to proactively solve complex problems without perfect instructions
- Experience or interest in using AI, automation, and data tools
- Ability to thrive in ambiguity and handle shifting priorities
Responsibilities
- Efficiently scale customer acquisition
- Monitor and grow key performance indicators for user acquisition, customer activation, and customer lifetime value
- Generate, source, edit, optimize, experiment with, and deploy creative to scale acquisition
- Ship experiments and creative tests at a high velocity
- Establish foundational marketing processes and practices for scaling acquisition
- Work in a two-person marketing team
- Collaborate with product, engineering, data science, design, and other cross-functional teams
- Adapt to a remote or hybrid work environment
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the salary range for this performance marketing role?
The salary range is $120K - $200K.
Is this position remote?
Yes, the position is fully remote, with a bonus for those open to residing in Austin, TX and working in-person with the Austin-based marketing team.
What skills and experience are required for this role?
Requires 3-6 years in performance marketing or user acquisition at consumer startups, running ads across platforms like Social, Search, DSP, CTV, Podcast (Google, Apple, Meta, TikTok, etc.), editing videos and sourcing creative, using attribution methods and incrementality tests, and leveraging AI, automation, and data tools.
What is the team structure like for this marketing role?
This is the 2nd hire for a two-person marketing team, where the individual must work with the effectiveness of an entire marketing organization.
What makes a strong candidate for this position?
Strong candidates have 3-6 years in performance marketing at consumer fintech startups, thrive in high-intensity ambiguous environments, take ownership, move fast, solve complex problems proactively, and collaborate cross-functionally while using AI and data tools.
Kobo
Provides eReaders and digital reading apps
About Kobo
Rakuten Kobo Inc., a leading player in digital reading technology, provides a sophisticated ecosystem for seamless access to ebooks across various devices through its range of eReaders and Kobo App. This company is ideal for individuals passionate about transforming and enhancing the global reading experience, offering a highly collaborative environment that supports over 30 million users worldwide. Employees can thrive on opportunities to interact with cutting-edge technology while contributing to an expansive digital library that enriches both the accessibility and enjoyment of reading.
Toronto, CanadaHeadquarters
2009Year Founded
$395.9MTotal Funding
ACQUISITIONCompany Stage
Consumer Software, EducationIndustries
201-500Employees
Benefits
Flexible Work Hours
Remote Work Options
Health Insurance
Paid Sick Leave
401(k) Company Match
Commuter Benefits
Health Savings Account/Flexible Spending Account
Employee Discounts
Parental Leave
Professional Development Budget
Training Programs
Meal Benefits
Company Social Events
Risks
Increased competition from Amazon's Kindle Unlimited may attract Kobo's customers.
The rise of audiobook platforms like Audible may impact Kobo's e-book sales.
Free online reading platforms could reduce demand for Kobo's paid e-books.
Differentiation
Kobo supports multiple formats, including EPUB and PDF, unlike some competitors.
Kobo offers nearly 4 million titles in 68 languages, a diverse selection.
Kobo's platform synchronizes bookmarks across devices, enhancing user convenience.
Upsides
Audiobook integration could increase user engagement and revenue for Kobo.
Sustainability initiatives may attract environmentally conscious consumers to Kobo.
AI-powered personalization can enhance user experience and retention on Kobo's platform.
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