[Remote] 2nd hire: 🚀 Performance Marketing at Kobo

United States

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$120,000 – $200,000Compensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial ServicesIndustries

Requirements

3-6 years of experience in performance marketing or user acquisition at a consumer startup (preferably consumer fintech)
Experience running ads across platforms like Social, Search, DSP, CTV, Podcast, Web, App (Google, Apple, Meta, TikTok, etc.)
Experience editing videos and sourcing creative
Experience triangulating performance using attribution methods and incrementality tests
Experience or interest in operating under regulatory frameworks (UDAAP, TCPA, CAN-SPAM, ECOA, FCRAB)
Comfortable in a high-intensity role and seeking an ambitious workload
Strong sense of ownership and ability to move fast
Ability to proactively solve complex problems without perfect instructions
Experience or interest in using AI, automation, and data tools
Ability to thrive in ambiguity and handle shifting priorities

Responsibilities

Efficiently scale customer acquisition
Monitor and grow key performance indicators for user acquisition, customer activation, and customer lifetime value
Generate, source, edit, optimize, experiment with, and deploy creative to scale acquisition
Ship experiments and creative tests at a high velocity
Establish foundational marketing processes and practices for scaling acquisition
Work in a two-person marketing team
Collaborate with product, engineering, data science, design, and other cross-functional teams
Adapt to a remote or hybrid work environment

Skills

Performance Marketing

User Acquisition

Paid Advertising

Problem-Solving

Ownership

Kobo

Provides eReaders and digital reading apps

About Kobo

Rakuten Kobo Inc., a leading player in digital reading technology, provides a sophisticated ecosystem for seamless access to ebooks across various devices through its range of eReaders and Kobo App. This company is ideal for individuals passionate about transforming and enhancing the global reading experience, offering a highly collaborative environment that supports over 30 million users worldwide. Employees can thrive on opportunities to interact with cutting-edge technology while contributing to an expansive digital library that enriches both the accessibility and enjoyment of reading.

Toronto, CanadaHeadquarters

2009Year Founded

$395.9MTotal Funding

ACQUISITIONCompany Stage

Consumer Software, EducationIndustries

201-500Employees