Paid Media Manager at Eight Sleep

Milan, Lombardy, Italy

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Health, Consumer GoodsIndustries

Requirements

3-5 years of experience with Meta Business Suite and Google Ads, with proven success working on campaigns for direct-to-consumer brands, ideally with budgets above $1M per year
Experience with analytics and research tools (e.g., Meta Business Suite, Google Search Console, Google Merchant Center, Google Ads, SearchAds 360, keyword planner)
Capable of working independently, proactively creating plans from the ground up
Develop and continually expand or refine keywords/copies/assets based on performance
Strong familiarity with marketing funnels + attribution analysis
International awareness, with basic understanding of diverse cultures
A strong, proactive communicator with a can-do, positive attitude

Responsibilities

Lead digital advertising campaigns in both Facebook and Google Ads (incl. Search, Shopping and Youtube) for all markets
Carefully analyze campaign performance; evaluate and interpret performance-related KPIs, working closely with the digital advertising team to consolidate learnings and continuously optimize campaigns for higher efficiency
Analyze and recommend new copy & creative using both qualitative and quantitative metrics
Continuously propose optimizations and assure the quality control of campaigns
Prepare accurate reports with clearly synthesized insights and actionable next steps
Research keywords, market trends, and competition to ensure Eight Sleep is competitive in the market
Develop and implement tests at a rapid pace
Stay up to date on relevant industry trends, new ad products, and best practices

Skills

Paid Media

Digital Advertising

Performance Marketing

Media Buying

Google Ads

Meta Ads

Analytics

Eight Sleep

Personalized temperature control for better sleep

About Eight Sleep

Eight Sleep focuses on enhancing sleep quality through its main product, The Pod, which is a bed accessory that allows users to control the temperature on each side of the bed. This temperature can be adjusted between 55°F and 110°F, catering to individual preferences for a more comfortable sleep experience. The Pod also tracks sleep patterns and provides health insights, helping users understand their sleep quality and trends. It includes features like a gentle vibration and thermal alarm for waking up. Eight Sleep differentiates itself from competitors by offering a direct-to-consumer sales model with flexible payment options and a risk-free 30-night trial, making it easier for customers to try their product. The company's goal is to improve sleep quality and overall wellness for its users.

New York City, New YorkHeadquarters

2014Year Founded

$157.6MTotal Funding

SERIES_CCompany Stage

Consumer Software, Healthcare, Consumer GoodsIndustries

51-200Employees