Paid Campaigns Manager at Wizard

Prague, Prague, Czechia

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, EducationIndustries

Requirements

At least 4 years of experience in a similar role
Understand digital media landscape and fully up to date with trends in the area
Experience in managing relationships with media houses
Analytical but creative; able to translate data insights into marketing strategies
Strong collaboration, openness to new ideas, and constant focus on improvements
Thrives in a fast-paced startup environment
Creative and thinks outside the box
Takes ownership of work and drives projects to completion
Communicates effectively with team members
Interested in social media marketing and trends
Always seeking ways to implement new marketing strategies on social media
Strong attention to detail

Responsibilities

Create customer acquisition plans: Build plans and actions to leverage GTO Wizard proposition to drive traffic of new paid subscribers and ensure engagement of existing audience
Conduct competitors and market research to monitor trends, identify opportunities, and ensure campaigns relevance
Clearly define target audience and leverage company data to build a comprehensive customers’ profile
Plan, launch, and manage paid advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, YouTube, display networks, programmatic advertising, social media platforms, etc.)
Conduct keyword research and selection for PPC campaigns
Manage and allocate advertising budgets effectively to maximize ROI
Manage bid strategies and ad placement to reach the right audience at the right time
Monitor and analyze campaign performance metrics using analytics tools
Conduct A/B testing to continuously refine campaign elements, ad creatives, targeting, and landing pages for improved performance
Identify and implement improvements to increase conversion rates
Provide regular reports and insights to stakeholders, making data-driven recommendations for future campaigns
On a regular basis, share feedback with Comms and Brand teams regarding existing assets performance
Provide best practice guidance and collaborate with Comms and Brand teams on new assets development
Come up with ideas for new assets and create clear briefs for Comms and Brand teams
Stay up to date with policy changes, new market trends, and technological platforms in the paid media landscape
Work closely with the product team on landing page changes and develop in cooperation with product and dev team new landing pages if needed to boost campaigns performance

Skills

Key technologies and capabilities for this role

Google AdsFacebook AdsYouTube AdsPPCKeyword ResearchBid StrategiesProgrammatic AdvertisingDisplay NetworksSocial Media AdvertisingMarket ResearchROI Optimization

Questions & Answers

Common questions about this position

What is the salary for the Paid Campaigns Manager role?

This information is not specified in the job description.

Is this a remote position or is there a required location?

This information is not specified in the job description.

What are the key skills required for this role?

Key skills include strategizing and executing paid advertising campaigns across platforms like Google Ads and Facebook Ads, conducting keyword research, managing budgets and bid strategies, analyzing performance metrics with A/B testing, and collaborating with comms, brand, and product teams.

What is the company culture like at GTO Wizard?

The global team thrives on a culture of autonomy, responsibility, and excellence, empowering talented professionals to grow and succeed as part of a fast-growing company that values passion, growth, and innovation.

What makes a strong candidate for this Paid Campaigns Manager position?

Strong candidates are passionate about poker, have expertise in paid media across digital platforms, can analyze data to optimize campaigns, and excel at collaborating with teams while staying updated on industry trends.

Wizard

AI-powered SMS platform for businesses

About Wizard

Wizard.com offers an SMS platform that enables businesses to facilitate product discovery and purchasing through text messages. Customers can browse and pay for products or services in a single conversation, making the buying process simpler and more enjoyable. The platform is designed for various businesses, including e-commerce, beauty brands, and pet product providers, aiming to improve customer engagement and loyalty. Wizard.com differentiates itself by using AI technology to create personalized interactions based on customer conversations, which enhances customer retention compared to traditional methods that rely on basic segmentation. The company's goal is to help businesses build stronger relationships with their customers, focusing on engagement rather than just transactions.

New York City, New YorkHeadquarters

2021Year Founded

$48.6MTotal Funding

SERIES_ACompany Stage

Consumer Software, AI & Machine LearningIndustries

51-200Employees