Director, Media Strategy (Holistic Search)
WpromoteFull Time
Expert & Leadership (9+ years)
Candidates should have significant experience in media planning and consultancy across digital, display, CRM, in-store, and personalization. A strong understanding of retail and/or CPG landscapes and how to apply media strategically to drive value is required. A proven track record of developing CVPs, delivering strategic consultancy, and growing client accounts is also necessary. An ideal candidate will possess a bachelor's or master's degree in a relevant field such as marketing or business.
The Media Consultant will drive new business and grow existing relationships by providing specialist expertise across media (digital, in-store, personalization) and customer engagement strategy. They will partner with Client and Sales teams to shape proposals, build CVPs, and deliver consulting projects that transform client go-to-market strategies. Responsibilities include supporting pre-sales efforts, leading client engagements, designing and delivering media and customer engagement solutions, contributing to new and existing Client Value Propositions, ensuring media excellence across various channels, growing thought leadership through content creation and industry engagement, and contributing to media SME training across the business.
Customer data analytics for retail optimization
dunnhumby specializes in Customer Data Science, focusing on enhancing customer experiences for retailers and brands through data analysis. The company uses advanced analytics to interpret customer behavior, preferences, and trends, which allows clients to implement targeted marketing campaigns. Instead of storing personal data, dunnhumby analyzes data using unique identifiers from browsers and devices to maintain privacy. Its services include media solutions, customer insights, and personalized marketing strategies, which help clients improve customer engagement and sales. Additionally, dunnhumby Ventures invests in early-stage retail technology startups, ensuring the company remains at the forefront of retail innovation. The main goal of dunnhumby is to empower businesses to create better customer experiences through data-driven insights.