Senior Data Analyst, Marketing
TremendousFull Time
Senior (5 to 8 years)
Candidates should possess a Bachelor's Degree, with a preference for a Healthcare Marketing background. Proven expertise in marketing analytics and a strong understanding of consumer behavior are essential. Experience with data integration and managing data structures in marketing clouds like Salesforce Marketing Cloud is required. Proficiency in SQL (Google BigQuery, Databricks), analytics tools (Tableau, Google Analytics), and CRM systems is necessary. The ability to translate technical data structures into clear insights for non-technical stakeholders and excellent communication skills are also required.
The Technical Delivery Analyst will partner with Population Intelligence & Activation clients to educate, advise, and execute audience pulls for delivery and campaign activation in LiveRamp. They will manage end-to-end audience onboarding and distribution, deliver audiences and consumer analytics, and ensure proper setup of users and client organizations. Responsibilities include attending client meetings to provide status updates and technical recommendations, translating complex data structures for non-technical stakeholders, and developing documentation and training materials. The role also involves supporting clients on data integration workflows, collaborating with Data Engineering to resolve data discrepancies, and identifying opportunities to streamline workflows. Additionally, the analyst will partner with Sales for POC initiatives, collaborate with Data Science and Product teams, and work with vendors and external agencies to troubleshoot data quality issues and launch marketing campaigns.
Healthcare data analytics and commercial intelligence
Definitive Healthcare provides healthcare commercial intelligence by gathering and analyzing data to assist businesses in the healthcare sector. Their services are aimed at clients such as biopharmaceutical companies, medical device manufacturers, and healthcare providers, helping them make informed decisions. The company offers subscription-based access to a comprehensive database and analytics tools, allowing clients to identify market opportunities and understand competitive landscapes. This model is scalable, catering to both large enterprises and smaller organizations. Definitive Healthcare differentiates itself through its focus on actionable intelligence that accelerates commercial success for its clients. Additionally, the company fosters a positive workplace culture, emphasizing diversity, equity, and inclusion, and providing comprehensive employee benefits.