Lifecycle Marketing Specialist
BinanceSalary not specified
Full Time
Senior (5 to 8 years)
Marketing - USA - General Interest Application at AvantStay
Los Angeles, California, United States
Not SpecifiedCompensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Hospitality, Vacation RentalsIndustries
Requirements
- Experience with consumer and/or growth marketing in the hospitality industry, ideally with vacation rentals or hotels
- Creative and enthusiastic attitude
- Ability to multi-task and focus on driving results through data-driven decisions
- Ability to synthesize performance data across multiple listings and markets
- Strong copywriting skills with knowledge of keyword search and SEO marketing
- Experience working closely with Product and developers to create seamless testing strategies
- Ability to work within tight deadlines and in often ambiguous environments
- Passion for working with cross-functional teams and internal stakeholders
- Skills in Adobe Photoshop, Lightroom, and other photography-related technical skills (beneficial)
Responsibilities
- Optimize listings through copywriting and photo selection
- Create and monitor systems of tracking for OTA performance metrics
- Utilize impressions and conversions data to make tactful decisions
- Conduct market research on listing performance trends and new channel opportunities
- Optimize distribution channels and website performance through detailed analysis of sales and reservation funnels to increase visibility and direct bookings
- Oversee the creation, analysis, and timeline management of visual content, ensuring alignment with our marketing brand
- Develop and implement marketing strategies that are specifically designed for vacation rentals, aiming to attract the right demographic and highlight the unique features of each property
- Initiate and manage programs to enhance the guest experience, including developing loyalty programs and personalized communication strategies to increase guest engagement and satisfaction
- Act as project manager for property photoshoots
- Coordinate across the brand, social, and email teams to support execution of campaigns and content calendars
- Source, order, and manage inventory of marketing collateral (e.g., signage, printed materials, swag)
- Coordinate with local content creators, including tracking deliverables and communicating with local field operations teams
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What compensation and benefits are offered for this role?
Competitive compensation includes base salary, performance bonus, and growth bonuses. Benefits feature generous company-sponsored insurance covering medical, dental, vision, life, and more.
Is this marketing position remote or on-site?
This is an on-site position.
What key skills are required for the marketing role at AvantStay?
Key skills include strong copywriting with SEO knowledge, data-driven decision-making and performance analysis, multi-tasking in ambiguous environments, and beneficial skills in Adobe Photoshop and Lightroom.
What is the company culture like at AvantStay?
AvantStay fosters a creative, enthusiastic environment with passion for cross-functional teamwork, data-driven results, and working in ambiguous settings.
What makes a strong candidate for the AvantStay marketing team?
Ideal candidates have experience in consumer or growth marketing in hospitality, especially vacation rentals or hotels, along with a creative attitude, data synthesis skills, and SEO copywriting expertise.
AvantStay
Luxury short-term rental management platform
About AvantStay
AvantStay offers a hospitality platform focused on short-term rentals, providing tailored experiences for guests. The company uses its own technology to manage bookings and operations, both on-site and remotely. With a presence in over 150 cities and a portfolio of 2,000 luxury properties, AvantStay partners with major platforms like Homes & Villas by Marriott International and facilitates direct bookings through more than 60 online travel agencies (OTAs). Unlike many competitors, AvantStay emphasizes curated experiences and a strong tech infrastructure to enhance guest interactions. The company's goal is to redefine the short-term rental market by delivering high-quality, personalized stays for travelers.
West Hollywood, CaliforniaHeadquarters
2017Year Founded
$185.8MTotal Funding
SERIES_BCompany Stage
Enterprise Software, Real EstateIndustries
201-500Employees
Benefits
Insurance, Health & Wellness Package
Performance Bonus & Stock Options
Work From Home
Paternity Leave
Flexible Hours
Paid Time Off, Bereavement Leave, and Paid Holidays
Employee Discount, Company Social Events, Free Lunch or Snacks, and Gym Membership
Diversity Program
Job Training
Professional Development
Risks
Increased competition in the luxury short-term rental market may impact AvantStay's market share.
Recent layoffs may indicate financial instability or operational challenges at AvantStay.
Expansion into new markets may strain resources and lead to integration challenges.
Differentiation
AvantStay offers highly-curated experiences tailored to guests' needs using proprietary technology.
The company operates in over 150 cities with a diversified portfolio of 2,000 properties.
AvantStay partners with major platforms like Homes & Villas by Marriott International.
Upsides
Increased demand for personalized travel experiences boosts AvantStay's growth potential.
The rise of 'workcations' presents an opportunity for AvantStay to market its properties.
Partnership with Allianz Partners enhances AvantStay's appeal with flexible travel options.
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