Marketing Technical Operations Specialist at Lakeside Software

United States

Lakeside Software Logo
Not SpecifiedCompensation
Entry Level & New Grad, Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, Enterprise Software, TechnologyIndustries

Requirements

  • Recent college graduate or equivalent experience; degrees in business, communications, marketing, or related fields preferred
  • Strong organizational and time-management skills
  • Excellent verbal and written communication
  • Proficient with Microsoft Office
  • Interest in marketing, sales, or business development
  • A proactive mindset, eager to learn, take initiative, and grow
  • Bonus: Familiarity with Salesforce CRM or Marketo marketing automation tools

Responsibilities

  • Provide day-to-day administrative support to CEO, COO, and CMO, including calendar management, meeting coordination, and marketing communications
  • Help organize customer meetings, marketing campaigns, and industry events
  • Support CRM data hygiene and reporting tasks (training provided)
  • Assist in compiling sales enablement and marketing collateral
  • Manage internal tools and systems (e.g., Salesforce, Marketo, etc. — training provided)
  • Participate in team meetings, take notes, and help drive follow-ups
  • Learn the fundamentals of enterprise SaaS marketing and sales through real-world exposure

Skills

Salesforce
Marketo
CRM
Calendar Management
Meeting Coordination
Event Coordination
Marketing Campaigns
Sales Enablement
Data Hygiene
Reporting

Lakeside Software

Digital Experience Monitoring for IT environments

About Lakeside Software

Lakeside Software focuses on Digital Experience Monitoring (DEM) with its main product, SysTrack, which helps large enterprises monitor and analyze IT system performance from the end user's perspective. SysTrack collects data from various endpoints to provide insights that assist IT departments in identifying issues, optimizing resources, and improving productivity. The company differentiates itself by offering a comprehensive view of IT performance and user experience, which is essential for organizations reliant on IT infrastructure. Lakeside Software aims to help organizations reduce IT costs, enhance system performance, and improve user satisfaction.

Bodegraven, NetherlandsHeadquarters
1997Year Founded
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, Consulting, Enterprise SoftwareIndustries
201-500Employees

Benefits

Remote Work Options

Risks

Emerging AI-driven startups may erode Lakeside's market share.
Rapid AI advancements could outpace Lakeside's integration capabilities.
Data privacy concerns may arise from SysTrack's extensive data collection.

Differentiation

Lakeside Software leverages AI to optimize IT operations and enhance user experience.
SysTrack provides unmatched data collection and analysis for digital experience management.
Partnership with Qualtrics enhances Lakeside's employee experience technology offerings.

Upsides

Increased demand for remote work solutions boosts interest in SysTrack.
SysTrack's availability on Microsoft Azure Marketplace expands reach and simplifies procurement.
Recognition in Gartner Magic Quadrant strengthens Lakeside's market position.

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