Marketing Technical Operations Specialist at Lakeside Software

United States

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Enterprise Software, TechnologyIndustries

Requirements

Recent college graduate or equivalent experience; degrees in business, communications, marketing, or related fields preferred
Strong organizational and time-management skills
Excellent verbal and written communication
Proficient with Microsoft Office
Interest in marketing, sales, or business development
A proactive mindset, eager to learn, take initiative, and grow
Bonus: Familiarity with Salesforce CRM or Marketo marketing automation tools

Responsibilities

Provide day-to-day administrative support to CEO, COO, and CMO, including calendar management, meeting coordination, and marketing communications
Help organize customer meetings, marketing campaigns, and industry events
Support CRM data hygiene and reporting tasks (training provided)
Assist in compiling sales enablement and marketing collateral
Manage internal tools and systems (e.g., Salesforce, Marketo, etc. — training provided)
Participate in team meetings, take notes, and help drive follow-ups
Learn the fundamentals of enterprise SaaS marketing and sales through real-world exposure

Skills

Key technologies and capabilities for this role

SalesforceMarketoCRMCalendar ManagementMeeting CoordinationEvent CoordinationMarketing CampaignsSales EnablementData HygieneReporting

Questions & Answers

Common questions about this position

What is the salary for this Marketing Technical Operations Specialist role?

This information is not specified in the job description.

Is this position remote or onsite, and where is it located?

The role is hybrid and located in Ann Arbor, Michigan.

What skills are required for this position?

Required skills include strong organizational and time-management skills, excellent verbal and written communication, and proficiency with Microsoft Office. A proactive mindset and interest in marketing, sales, or business development are also essential.

What is the company culture like for this role?

It offers a fast-paced, collaborative environment with high visibility across the company, mentorship from experienced leaders, and opportunities to make an immediate impact.

What makes a strong candidate for this role?

Ideal candidates are recent college graduates or early-career individuals who are organized, tech-savvy, curious, with hustle, precision, and potential, preferably with degrees in business, communications, or marketing.

Lakeside Software

Digital Experience Monitoring for IT environments

About Lakeside Software

Lakeside Software focuses on Digital Experience Monitoring (DEM) with its main product, SysTrack, which helps large enterprises monitor and analyze IT system performance from the end user's perspective. SysTrack collects data from various endpoints to provide insights that assist IT departments in identifying issues, optimizing resources, and improving productivity. The company differentiates itself by offering a comprehensive view of IT performance and user experience, which is essential for organizations reliant on IT infrastructure. Lakeside Software aims to help organizations reduce IT costs, enhance system performance, and improve user satisfaction.

Bodegraven, NetherlandsHeadquarters

1997Year Founded

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Consulting, Enterprise SoftwareIndustries

201-500Employees