[Remote] Associate Marketing Operations Manager at Virtru

Washington, District of Columbia, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor’s degree in Marketing, Business, or a related field
Strong analytical skills with the ability to interpret and act on data
Experience with HubSpot and Salesforce required
Proficiency in managing, configuring, and troubleshooting marketing automation and CRM platforms
Exceptional attention to detail; highly organized and comfortable managing multiple priorities
Strong communication skills and an enthusiasm for improving processes and collaborating cross-functionally

Responsibilities

Assist with weekly, monthly, quarterly marketing reporting meetings, analyzing lead quality and funnel performance against targets
Build and maintain KPI dashboards (Tableau) to track campaign, pipeline, and funnel performance—delivering actionable analysis and insights to leadership
Analyze marketing and sales data to recommend optimizations that improve conversion rates, pipeline quality, and ROI
Partner with Sales, Customer Success, and Sales Ops to incorporate feedback and continuously improve lead flow and handoffs
Oversee marketing database quality, lead management processes, and implement new data enrichment initiatives
Administer and optimize our marketing automation platform (HubSpot), including campaign setup, form creation, workflow management, data imports, deduplication, and troubleshooting
Act as the marketing team’s main point of contact for Salesforce, supporting integrations, data flows, and user needs
Manage and enhance the marketing technology stack: Marketing Automation & Chatbot (HubSpot), Attribution (Bizible), Lead Routing (LeanData), Reporting (Tableau), Gifting (Sendoso), and other martech tools
Drive user adoption of marketing technologies through training, documentation, onboarding, and ongoing support
Coordinate with vendors and internal teams for the timely implementation and maintenance of marketing tech systems
Take on independent projects that drive growth and expand Virtru’s sales pipeline

Skills

Virtru

Cybersecurity solutions for data protection and privacy

About Virtru

Virtru provides data protection and privacy solutions that ensure secure sharing, storage, and analysis of data throughout its lifecycle. The core of Virtru's offering is the Trusted Data Format (TDF), which allows users to maintain control over their data, ensuring it remains protected and accessible only to authorized individuals, regardless of where it is stored or shared. This platform is utilized by over 20,000 organizations across various sectors, including healthcare, finance, government, and education, to safeguard sensitive information and comply with regulatory requirements. Unlike many competitors, Virtru offers a suite of developer tools that can be integrated into existing applications and systems, allowing organizations to embed data protection seamlessly. The company's goal is to empower organizations to maintain control over their data while preventing breaches and ensuring compliance through subscription-based services and licensing agreements.

Washington, District of ColumbiaHeadquarters

2012Year Founded

$131.8MTotal Funding

SERIES_CCompany Stage

CybersecurityIndustries

51-200Employees

Benefits

Hybrid Work Options

Unlimited Paid Time Off

Home Office Stipend

Professional Development Budget

Company Social Events

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

Stock Options

Risks

Potential over-reliance on Google Cloud could pose risks if partnership dynamics change.

Departure of key figure Rob McDonald might impact product development momentum.

Rapid public sector expansion increases exposure to regulatory scrutiny and compliance challenges.

Differentiation

Virtru's Trusted Data Format offers persistent data protection across all storage and sharing platforms.

The company provides seamless integration with Google Workspace, enhancing data security for users.

Virtru's solutions are trusted by over 20,000 organizations across various industries.

Upsides

Increased demand for zero-trust security solutions boosts Virtru's market potential.

Recognition through multiple awards enhances Virtru's credibility and client attraction.

Expansion in the public sector indicates strategic growth and new opportunities.

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