Marketing Specialist - Education at Remitly

Gurugram, Haryana, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Education, Health SciencesIndustries

Requirements

Be a post graduate in any stream, marketing
Have 5-7+ hands-on experience in managing high value marketing campaigns and driving results in collaboration with sales and product teams
Be familiar with higher education ecosystem – specifically health sciences (medical, dentistry, nursing, allied)
Well versed with latest AI technologies
Show experience of delivering work on your own successfully and in a global-matrixed environment whilst collaborating with key stakeholders
Be a great problem solver, resolving problems using existing solutions with data driven and insightful point of view
Have experience in developing and delivering value-based marketing programs on product, customer, channel, brand, competition tracking, on ground activation initiatives
Be a great communicator and enjoy mentoring and sharing knowledge with peers
Have excellent interpersonal skills with the ability to explain difficult or sensitive information
Knowledge of Amazon Marketing Services will be preferred

Responsibilities

Designing, developing, and coordinating integrated marketing programs for various product offerings, ensuring alignment with business objectives and consistent delivery of high-quality results
Collaborating with cross-functional teams to execute marketing strategies that drive engagement across channels and target end-users in the health sciences education market
Developing innovative marketing strategies to build strong brand preference for academic textbooks and e-solutions among students and faculty members
Creating and optimizing a seamless customer engagement journey for e-education solutions to drive demand, increase product usage, and highlight the value proposition
Tracking the progress of the marketing activity calendar, measuring the effectiveness of each initiative, and providing timely reports to key stakeholders
Designing and developing print collateral to support marketing initiatives, ensuring high-quality materials that resonate with the target audience and align with brand messaging
Managing and executing both small and large-scale events, ensuring smooth coordination and successful outcomes that enhance brand visibility and engagement within the academic community
Leveraging expertise in digital marketing strategies, to optimize online presence, drive traffic, and maximize product visibility within key education markets

Skills

Integrated Marketing

Marketing Strategy

Customer Engagement

Marketing Analytics

Print Collateral

Event Management

Brand Building

Digital Marketing

Cross-functional Collaboration

Content Creation

Remitly

International money transfer for immigrants

About Remitly

Remitly focuses on international money transfers, helping immigrants send money to their families quickly and securely at lower costs than traditional banks. The company charges transaction fees and earns from the exchange rate margin, offering various transfer options like bank deposits and cash pickups. Remitly enhances user experience through its website and mobile app, allowing real-time tracking of transfers, and engages with immigrant communities by providing helpful resources and educational support. Its goal is to meet the unique needs of immigrants while ensuring fast, affordable, and reliable money transfer services.

Seattle, WashingtonHeadquarters

2011Year Founded

$423.9MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Continuing Education or Travel Stipend

Office Culture

Flexible PTO, Schedules and Leaves

DEI Learning Opportunities

Community Engagement

Inclusive Benefits

Risks

Swift's integration into banks' channels poses a competitive threat to Remitly.

AI agents' rise may challenge Remitly's operational model in efficiency and cost-effectiveness.

Schall Law Firm's investigation could impact investor confidence and Remitly's reputation.

Differentiation

Remitly focuses on immigrants, offering competitive rates and fast, secure transactions.

The company leverages technology for a seamless user experience via its app and website.

Remitly engages with immigrant communities through content and educational initiatives.

Upsides

Increased digital wallet adoption in key markets expands Remitly's reach to unbanked individuals.

AI agents in operations could reduce costs and improve Remitly's efficiency.

Visa collaboration enhances Remitly's cross-border fund flow services, boosting customer satisfaction.

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