Marketing Operations Specialist

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Business AdministrationIndustries

Requirements

Candidates should possess a Bachelor’s degree in Marketing, Business Administration, or a related field, along with proven experience in marketing operations or a similar role, ideally in a dynamic environment. Strong analytical skills for data interpretation and decision-making are required, as well as proficiency with marketing automation tools, CRM systems (HubSpot, SFDC), and analytics platforms (Looker), with a strong understanding of integrations and APIs to improve data consistency and reporting.

Responsibilities

The Marketing Operations Specialist will own lead routing and drive alignment on MQL definitions, develop lead scoring models, marketing & sales playbooks, and KPIs, improve data quality and consistency to support identifying priority segments, collaborate with marketing, sales, and customer teams to implement customer segmentation and propensity-to-buy models, conduct in-depth analyses to identify areas for improvement and investment, optimizing the customer experience, revamp current dashboards, phase out redundant ones, and establish a comprehensive marketing steering cockpit for real-time insights, provide continuous strategic support and challenge the marketing organization to elevate performance and accountability, manage the deployment and optimization of marketing campaigns to align with strategic business goals, analyze marketing data regularly to inform campaign performance and drive strategic pivots as needed, oversee marketing technology stacks, ensuring efficient use of CRM systems and automation tools.

Skills

Marketing Automation

HubSpot

SFDC

CRM

Looker

APIs

Data Enrichment

Data Quality

Segmentation

Customer Journey Analysis

Metrics

Dashboards

Project Management

Analytical Skills

Lead Routing

Lead Scoring

MQL Definitions

Spendesk

Financial technology for expense management

About Spendesk

Spendesk offers a financial technology platform that helps businesses manage their spending more effectively. The platform provides finance teams with a clear overview of all company expenses, including both virtual and physical transactions. It allows users to track expenses, validate them, and maintain a traceable workflow, which helps automate the expense management process while ensuring control over spending. Spendesk is designed to be user-friendly, with a high satisfaction rate among its clients, who find it easy to transition to the platform. Unlike many competitors, Spendesk captures over 95% of receipts on time, giving businesses real-time visibility into their expenditures. The company operates on a subscription model with no hidden fees, making it accessible for businesses of various sizes. The main goal of Spendesk is to streamline financial processes for companies, enabling them to make faster and smarter spending decisions.

Paris, FranceHeadquarters

2016Year Founded

$279.6MTotal Funding

SERIES_CCompany Stage

Fintech, Financial ServicesIndustries

201-500Employees

Benefits

Transport reimbursements - Monthly contribution to your transportation card (metro, bus or train).

Offsite and events - Regular team events to exchange with other Spendeskers and get to know each other better

Personal Day - 3 personal days per year to rest and enjoy life

€50 on your Spendesk card - To buy anything you need for work

For Spendeskers with kids - Generous parental leave & a lot of flexibility for working parents

Great offices - In the hearts of Berlin, London, Paris, and San Francisco.

Risks

Increased competition from fintech companies may erode Spendesk's market share.

Regulatory risks arise from operating a payment institution with Spendesk Financial Services.

Geopolitical risks may impact expansion into new markets with Adyen's banking licenses.

Differentiation

Spendesk offers a comprehensive spend management solution with real-time expense visibility.

The platform integrates seamlessly with existing accounting and financial software via APIs.

Spendesk Financial Services provides end-to-end control over payment services infrastructure.

Upsides

ISO 27001:2022 certification enhances Spendesk's reputation for information security.

Partnership with Adyen supports global expansion and compliance across key markets.

Procure-to-pay solution expands product offerings for European SMBs.

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