WatchGuard Technologies

Marketing Operations Specialist

Brazil

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Biotechnology, CybersecurityIndustries

Requirements

Candidates should possess a Bachelor's degree or equivalent, preferably in marketing, communications, journalism, liberal arts, or engineering, with at least 2 years of experience in Marketing Operations within a B2B environment. Proficiency in Salesforce and Marketo is required, and experience with Knak and Wrike is a plus. Familiarity with HTML and CSS concepts for email and web is preferred, along with a service-oriented attitude, excellent communication skills, and the ability to manage multiple stakeholders and priorities in a fast-paced setting. Fluency in English is necessary, with other European languages being preferred.

Responsibilities

The Marketing Operations Specialist will build, test, and launch email campaigns and landing pages, ensuring quality control with strong attention to detail. Responsibilities include partnering with campaign stakeholders to advise on email best practices, organizing and suggesting A/B testing opportunities for email and landing page assets, and creating and maintaining recurring audience segmentations. The specialist will also pull reporting for Marketo campaigns, utilize Wrike to manage Marketing Operations campaign requests, and execute list clean-up for data imports, focusing on completeness, standardization, and de-duplication.

Skills

Marketing Operations
Campaign Management
Email Marketing
Landing Page Development
Marketo
Salesforce
Knak
Wrike
A/B Testing
Audience Segmentation
Reporting
Quality Assurance
Attention to Detail

WatchGuard Technologies

Unified cybersecurity solutions for service providers

About WatchGuard Technologies

WatchGuard Technologies provides a Unified Security Platform® that helps managed service providers deliver comprehensive cybersecurity services. This platform includes various products and services that address different cybersecurity needs, such as network security, advanced endpoint protection, multi-factor authentication, and secure Wi-Fi. The platform works by integrating multiple security features into one cohesive system, allowing service providers to enhance their operational efficiency and scale their business effectively. What sets WatchGuard apart from its competitors is its focus on creating a platform specifically for managed service providers, along with its commitment to shared knowledge and automation, which simplifies security management for its clients. The goal of WatchGuard Technologies is to protect businesses worldwide by offering integrated security solutions that ensure both strong protection and streamlined operations.

Seattle, WashingtonHeadquarters
1996Year Founded
IPOCompany Stage
CybersecurityIndustries
1,001-5,000Employees

Benefits

Flexible Work Hours
Remote Work Options
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Paid Holidays
Paid Vacation
Paid Sick Leave
Paid Parental Leave
401(k) Retirement Plan
401(k) Company Match
Professional Development Budget
Adoption Assistance
Fertility Treatment Support
Childcare Support

Risks

Integration challenges from ActZero acquisition may affect service delivery.
WatchGuard MDR faces competition from established MDR providers.
Emergence of quantum cryptographic standards could challenge WatchGuard's encryption technologies.

Differentiation

WatchGuard offers a Unified Security Platform tailored for managed service providers.
The company integrates AI-driven threat analysis through its acquisition of ActZero.
WatchGuard's AuthPoint solution is recognized for its excellence in multi-factor authentication.

Upsides

Growing demand for MDR services aligns with WatchGuard's recent product offerings.
Expansion in the Asia Pacific region presents significant market opportunities for WatchGuard.
Increased remote work boosts demand for WatchGuard's secure VPN solutions.

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