Marketing Operations Specialist

Employment Type

Regular Full Time

A Day In The Life

In the morning, you spend the first hour or so checking emails and your assigned tickets in Wrike to make your plan for a productive day and to see if any priorities have shifted. You spend the next chunk of your day heads down building and executing on marketing campaigns to support the Field Marketing and Demand Generation teams. You spend time in the day using Knak and Marketo to build and meticulously review email and landing page assets to ensure they align with the Marketing Operations team's standards. No incorrect modules or broken links can get past you! Other campaigns may require cleaning up a list of leads from the latest regional tradeshow for import into Marketo and Salesforce, where proper formatting is key. As you execute, you update ticket statuses and communicate with campaign stakeholders to answer outstanding questions and finalize approvals on assets ready to go live. You stay in contact with other Marketing Operations team members as campaign assets are finalized, identifying emails that need to be scheduled for sending. You complete your day knowing that you have made a business impact and that your work is important to not only other Marketing teams but the company as a whole.

Position Summary

An integral member of our Marketing Operations team and responsible for producing and reviewing campaign assets for demand and lead generation activities. A core responsibility is the detailed building and assessment of emails and landing pages, adhering to a thorough quality assurance checklist to ensure error-free assets.

Responsibilities

• Build, test, and launch email campaigns and landing pages
• Quality control with strong attention to detail
• Partner with the campaign stakeholders to advise on email best practices
• Organize A/B testing on email and landing page assets and suggest testing opportunities
• Create and maintain recurring audience segmentations
• Pull reporting for Marketo campaigns on a weekly/monthly/yearly basis
• Utilize Wrike to manage Marketing Operations campaign requests
• Execute list clean-up for data imports with a focus on completeness, standardization, and de-duplication

Qualifications

• Bachelor’s degree or equivalent, preferably in marketing, communications, journalism, liberal arts or engineering
• 2+ years of experience in Marketing Operations, working in a B2B environment
• Salesforce and Marketo proficiency, experience with Knak and Wrike a plus
• Experience in HTML and CSS concepts (email and web) preferred
• Service-oriented attitude and ability to thrive in a fast-paced environment
• Able to manage multiple stakeholders and priorities simultaneously while meeting deadlines under pressure
• Able to work cross-functionally and globally
• Excellent written and verbal communication skills
• Fluent in English (other European languages preferred)