PlayVS

Marketing Operations Associate

United States

Not SpecifiedCompensation
Entry Level & New Grad, Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Esports, Education Technology, Marketing TechnologyIndustries

About PlayVS

PlayVS is the leading amateur esports platform in North America, powering official competitive leagues for high school and collegiate students across the U.S. and Canada. We work directly with game publishers, schools, and educators to create structured, inclusive opportunities for students to compete and grow. PlayVS also offers Gaming Concepts, a first-of-its-kind curriculum that blends esports with career and technical education—equipping students with real-world skills both in and out of the game. We’re building more than just leagues—we’re creating a comprehensive ecosystem where students can learn, compete, and thrive.

About the Role

We’re looking for a Marketing Operations Associate to bring demand generation to our growing strategic marketing team. This role is ideal for someone who is hands-on, organized, and excited to build real-world experience in email marketing, SEO, paid social, and campaign execution. You’ll support cross-functional marketing programs with a focus on delivering high-quality, data-driven campaigns through Salesforce Marketing Cloud and other digital channels for our Collegiate, Scholastic, and Gaming Curriculum businesses. This is a great opportunity to grow your skills across the entire marketing funnel while working alongside a collaborative and experienced team.

Key Responsibilities

  • Build, test, and launch rich email campaigns and customer journeys using Salesforce Marketing Cloud.
  • Manage and update email templates, content blocks, and audience segments.
  • Assist with campaign QA, deliverability checks, and performance tracking.
  • Ensure all campaigns follow compliance and brand standards.
  • Lead SEO efforts, including keyword research, on-page updates, and coordinating website & content optimizations.
  • Assist in the setup and tracking of lead-generating paid social campaigns, including integrating static and video content, across platforms such as Google Ads, LinkedIn, and Meta Business Suite.
  • Coordinate with internal stakeholders (content, design, product) to gather assets and keep campaign timelines on track.
  • Help maintain campaign calendars, performance dashboards, and process documentation.
  • Assist in compiling and analyzing campaign metrics across email, social, and web.

Requirements

  • 4 - 6 years of experience in digital marketing, demand generation, or marketing operations.
  • Hands-on experience with Salesforce Marketing Cloud, or comparable email marketing tools.
  • Familiarity with SEO principles and paid social advertising basics.
  • Familiarity with Google Analytics, SEMrush, or paid ad managers (Google Ads, LinkedIn, Meta).
  • Detail-oriented with strong project coordination and time management skills.
  • Comfortable working with tools like Google Sheets/Excel, campaign tracking systems, and basic analytics platforms.
  • Eagerness to learn, adapt, and contribute in a fast-paced, cross-functional environment.

Bonus Points For

  • Knowledge of HTML/CSS for email formatting or landing page tweaks.
  • Exposure to campaign attribution models or marketing funnel metrics.
  • Experience in a B2B or SaaS marketing environment.
  • Experience tracking and managing UTM parameters for campaign analytics.

Compensation and Benefits

  • Salary Range: $75,000 - $115,000 a year
  • PlayVS is proud to be a remote-first company, where employees can work almost anywhere within the United States.
  • We have a simple and transparent remote-first level-based compensation structure. The salary range for this full-time remote position is $75,000 - $115,000, plus equity and comprehensive benefits.
  • Our salary ranges are determined by role and level. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations.
  • Within the range, individual pay is determined by a number of factors, including job-related skills, location, experience, and relevant education or training.
  • Employee Benefits and Perks: PlayVS cares about you and your overall well-being, and that’s why we offer a comprehensive benefits package.

Skills

Email Marketing
SEO
Paid Social
Campaign Execution
Salesforce Marketing Cloud
Keyword Research
On-page Optimization
Google Ads
LinkedIn Ads
Meta Business Suite
Data-driven campaigns
Customer Journeys
Email Templates
Audience Segmentation
Campaign QA
Deliverability Checks
Performance Tracking
Compliance
Brand Standards

PlayVS

High school esports competition platform

About PlayVS

PlayVS provides a platform for high school students in the U.S. and Canada to participate in esports competitions, featuring games like League of Legends and Super Smash Bros. Ultimate. The platform simplifies scheduling, matchmaking, and record-keeping for teams, and is offered free of charge to schools to promote esports participation and skill development. PlayVS also connects high school esports to collegiate programs, awarding over $1 million in scholarships and partnering with staypluggedin.gg to help students secure financial support for their education. The company's goal is to foster student growth through esports while supporting high schools in building their programs.

Los Angeles, CaliforniaHeadquarters
2018Year Founded
$103.6MTotal Funding
SERIES_CCompany Stage
Education, Consumer Goods, GamingIndustries
51-200Employees

Risks

Competition from platforms like NASEF threatens PlayVS's market share.
Omnic.AI partnership may face challenges if AI feedback doesn't meet expectations.
Madden NFL Youth Championship may struggle if the game loses popularity.

Differentiation

PlayVS offers a free esports platform for high schools, fostering skill development.
The company bridges high school and collegiate esports, offering scholarships and prizes.
PlayVS partners with organizations like NFL and Special Olympics for unique esports events.

Upsides

Partnership with Omnic.AI enhances player development through AI-driven performance insights.
Collaboration with NFL for Madden NFL Youth Championship expands audience and cross-promotion.
Multi-year deal with New Mexico Activities Association boosts platform adoption in schools.

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