Sr. Growth Marketing Coordinator

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 70 million monthly active users (MAU) as of August 2024, across more than 150 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

About the Job

We’re looking for a detail-oriented, proactive, and highly organized Sr. Growth Marketing Coordinator to join our high-impact marketing team. This role will help drive the successful planning and execution of major integrated campaigns and evergreen marketing efforts across growth marketing.

You’ll play a key role in orchestrating activities for growth marketing across creative, media, performance marketing, PMM, business stakeholders, and agency/internal partners—ensuring everything moves on time, on budget, and in sync.

This role is a linchpin in keeping our campaigns and cross-functional marketing machine running smoothly. By ensuring flawless coordination and operational clarity, you help maximize the impact of every dollar we spend and every message we send.

If you thrive in fast-paced environments, love a well-maintained calendar, and get energy from keeping complex projects on track—this role is for you.

For candidates based in the US, the salary range for this position is $70,000 to 97,000 USD. We take into consideration an individual's background and experience in determining final salary; therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

Growth Marketing Planning & Coordination

• Own and maintain the central media channel orchestration and growth marketing channel campaign calendar—keeping all stakeholders aligned across evergreen and "big bet" GTM initiatives.
• Deliver consolidated growth marketing/marketing plans of record for our quarterly executions.
• Coordinate cross-functional timelines and deliverables with Creative, PMM, Media (agency & in-house), Product, and Business teams.
• Manage project check-ins and status documentation to ensure campaign execution remains on track.

GTM Execution Support

• Support the end-to-end execution of integrated campaigns, including asset delivery, trafficking coordination, launch pacing, and QA in collaboration with PMM, Creative, and other marketing teams/functions.
• Help drive alignment across paid media, lifecycle, product marketing, and international teams.
• Anticipate and flag execution risks or delays, proactively resolving issues with the right partners.

Budget & Project Support

• Track budget allocations and approvals for key initiatives in partnership with marketing ops and finance.
• Help reconcile invoices, assist with accruals, and support spend tracking.
• Contribute to special projects (e.g., campaign retros, playbook creation, testing calendars) and help build operational infrastructure that scales.
• Occasional ad-hoc, reporting, project management, planning.

What We’re Looking For