Email Operations Manager
FoodsmartSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Banking, Financial Services, Marketing & AdvertisingIndustries
Requirements
Candidates should possess a Bachelor’s degree and five years of marketing experience, or alternatively, nine years of higher education combined with relevant experience. They must have experience dealing with escalated issues and resolving complex problems, along with demonstrated strong working relationships with internal and external partners. Technical expertise, including HTML and SQL knowledge, and SFMC Email Specialist certification are required. Familiarity with Microsoft Office products and Jira/Confluence is also necessary.
Responsibilities
The SFMC Email Marketing Lead will be responsible for creating and maintaining a library of templates, code snippets, and self-serve content blocks, as well as creating and managing data extensions and audience files. They will schedule and deploy email campaigns, set up and build within distributed marketing platforms, build and maintain journeys and automations, integrate with email platforms, act as a subject matter expert, develop strong relationships with department and key partners, keep apprised of best practices, translate requirements into tasks, provide realistic timelines, communicate clearly, support implementation of procedures, and represent M&T in external events. They may also help shape department architecture and assist with mentoring junior talent.
Skills
SFMC
Email Marketing
Templates
Code Snippets
Content Blocks
Data Extensions
Audience Files
Email Campaigns
Distributed Marketing Platforms
Stensul
Braze
Smarter Sends
Email Deployment
Journeys
Automations
Litmus
Persado
Subject Matter Expertise
Relationship Building
Best Practices
Project Management
Communication
M&T Bank
Full-service banking for individuals and businesses
About M&T Bank
M&T Bank provides a variety of banking services to individuals, small businesses, and larger companies. Their offerings include mortgage assistance, personal and business checking accounts, and mobile banking options. The bank primarily operates in the Northeastern and Mid-Atlantic regions of the United States, emphasizing community engagement and a focus on customer service. M&T Bank's business model is based on traditional banking practices, such as loans, deposits, and investment products, and it generates revenue through interest income and service fees. A key aspect that sets M&T Bank apart from its competitors is its commitment to community involvement, which includes allowing employees to volunteer and supporting local organizations. The recent merger with United Bank, N.A. has further expanded their services and market presence.
Buffalo, New YorkHeadquarters
1993Year Founded
IPOCompany Stage
Financial ServicesIndustries
10,001+Employees