SFMC Email Marketing Lead

Position Overview

• Location Type: Hybrid (Preference within footprint), Remote (East Coast only, out of footprint)
• Job Type: Full-time
• Salary: $85,104.04 - $141,840.07 Annual (USD)
• Location: Clanton, Alabama, United States of America (with hybrid/remote flexibility)

This is an individual contributor role within a Marketing department, requiring subject matter expertise. The position is responsible for the conceptualization, development, execution, and evaluation of marketing programs targeting specific market segments or businesses. The role may involve leading without direct supervisory responsibility, coaching others, and guiding third-party contractor activities. The sphere of influence is primarily within the department.

Requirements

• Bachelor's Degree (or 9 years of higher education and relevant experience)
• 5 years of marketing experience
• Experience in resolving escalated and complex problems
• Demonstrated strong working relationships with internal and external partners
• Ability to research, evaluate, and recommend changes to initiatives or projects
• Experience in mentoring and/or onboarding junior talent
• Technical Expertise:
  • HTML and SQL knowledge required
  • Marketing Cloud Email Specialist certification required
• Ability to work independently and collaboratively
• Strong attention to detail, process, and organization
• Familiarity with Microsoft Office products
• Experience with Jira and Confluence

Responsibilities

• Create and maintain a library of new templates, code snippets, and self-serve content blocks.
• Create and manage data extensions and audience files.
• Schedule and deploy email campaigns.
• Set up and build within distributed marketing platforms (e.g., Stensul, Braze, Smarter Sends).
• Build and deploy emails using distributed marketing templates and SFMC content blocks and modules.
• Build and maintain customer journeys and automations.
• Integrate with email platforms (e.g., Litmus, MI, Persado).
• Act as a subject matter expert for the domain, understanding enterprise needs, mission, vision, and strategic direction.
• Develop strong relationships primarily across the department and with key division partners.
• Influence, create alignment, and inspire action across colleagues.
• Stay apprised of relevant best practices with minimal supervision.
• May help shape department, architecture, and/or framework.
• Translate requirements into appropriate tasks and assignments.
• Provide realistic delivery timelines.
• Communicate clearly with team members and enterprise stakeholders.
• Support the implementation of procedures, practices, and routines within the area.
• May represent M&T in external events for research and networking activities.
• Complete assigned work independently and proactively leverage team members for assistance.
• Complete other related duties as assigned.

Managerial/Supervisory Responsibilities

• None

Preferred Education and Experience

• Proficiency in the Adobe Creative Suite (Photoshop, InDesign, Illustrator)
• Experience with Adobe Premier, After Effects, or video and animation
• Ability to design digital graphics for websites and online channels
• Solid understanding of typography, layout, and professional design standards
• Marketing Cloud Email Developer Certified

Company Information

M&T Bank is committed to fair, competitive, and market-informed pay for its employees. The pay range for this position reflects national averages, and specific compensation may vary based on location and individual qualifications.