Senior Data Analyst, Lifecycle Marketing

Los Angeles, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Retail, MarketingIndustries

Requirements

Candidates should possess 7+ years of experience in data analytics with a proven track record of business impact. An MBA with a focus in analytics, strategy, or a related quantitative field is required, along with advanced SQL skills and proficiency in a programming language like Python. Experience with large-scale data tools such as Hive or Spark, hands-on experience with Snowflake or similar cloud data warehouses, and a strong foundation in statistics and multivariate regression are necessary. Expertise in data visualization and BI tools like Domo, Tableau, or Looker is essential, as is the ability to communicate insights clearly to non-technical audiences and influence decision-making. Familiarity with A/B testing, web analytics, and customer journey analysis is also required. Experience in eCommerce or subscription businesses is a strong plus.

Responsibilities

The Senior Data Analyst will lead high-impact analytics projects, partner cross-functionally with stakeholders to translate questions into analytical frameworks, and deliver data-driven insights to influence decision-making. They will design and maintain dashboards, models, and datasets, identify and resolve data quality issues, and leverage data to uncover category and pricing opportunities. This role supports lifecycle and engagement analytics to improve retention and LTV, collaborates with Finance to measure financial impact, and responds to ad hoc analytical requests. The analyst will also bring thought leadership to data practices and partner with the Retention Marketing team to evaluate customer journey touchpoints, measure campaign effectiveness, build dashboards for lifecycle KPIs, and deliver insights for personalization and CRM segmentation to enhance customer lifetime value.

Skills

Data Analysis

Lifecycle Marketing

SQL

Data Visualization

Business Intelligence

Stakeholder Management

Cross-functional Collaboration

Data Modeling

Dashboard Design

A/B Testing

Statistical Analysis

Thrive Market

Online grocery retailer for organic products

About Thrive Market

Thrive Market operates an online platform for purchasing organic and non-GMO food products, catering to health-conscious individuals and families. Customers pay an annual membership fee to access a wide variety of grocery items, often at prices up to 30% lower than traditional retailers, thanks to a price matching policy. The platform also features services like 24/7 access to a personal shopper, known as a Thrive Guide, and fast, carbon-neutral shipping, which enhance the shopping experience. Thrive Market stands out from competitors by focusing on organic and sustainably sourced products, aligning with the growing consumer trend towards healthy eating and convenience. The company's goal is to make healthy living accessible and affordable for everyone.

Los Angeles, CaliforniaHeadquarters

2013Year Founded

$234.8MTotal Funding

CONVERTIBLECompany Stage

Food & Agriculture, Consumer GoodsIndustries

501-1,000Employees

Benefits

Health Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

Mental Health Support

Employee Discounts

Risks

Increased competition from Amazon Fresh and Walmart Grocery threatens market share.

Dependence on membership fees is risky during economic downturns.

Supply chain disruptions could affect product availability and customer satisfaction.

Differentiation

Thrive Market offers 70+ filters for personalized diet and lifestyle shopping.

The company provides carbon-neutral shipping, enhancing its eco-friendly brand image.

Membership model includes price matching, offering competitive pricing to customers.

Upsides

Partnership with Instacart enhances brand visibility and provides a new revenue stream.

Collaboration with rePurpose Global aligns with consumer demand for sustainability.

Exclusive collaborations, like with LesserEvil, tap into the growing healthy snacks market.

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