Improbable

Develops metaverse technologies and experiences

London, England, United Kingdom

About Improbable

Improbable develops technologies for the metaverse, creating virtual worlds and experiences for brands. Their products utilize gaming, blockchain, and artificial intelligence to offer immersive environments for entertainment, social interaction, and business purposes. Improbable's approach includes designing, building, and operating these experiences, as well as launching new ventures within the metaverse. They have successfully created projects like a Virtual Ballpark for Major League Baseball, enhancing fan engagement during live games. Unlike many competitors, Improbable not only provides the technology but also actively participates in creating new business opportunities in the metaverse. The company's goal is to make the metaverse a practical reality for brands, helping them generate new revenue streams.

London, United KingdomHeadquarters
2012Year Founded
$840.4MTotal Funding
LATE_VCCompany Stage
Crypto & Web3, Entertainment, GamingIndustries
201-500Employees

Risks

Competition from tech giants like Apple and Meta could limit Improbable's market share.
Selling the defense division may reduce revenue diversification, increasing market vulnerability.
Volatile cryptocurrency markets could impact Improbable's blockchain-related ventures and investments.

Differentiation

Improbable's SpatialOS enables unprecedented scale and complexity in virtual world simulations.
The company acts as a venture builder, launching new businesses within the metaverse.
Improbable integrates gaming, blockchain, and AI to create innovative metaverse technologies.

Upsides

Increased interest in virtual events boosts demand for Improbable's metaverse platforms.
The rise of digital twins offers expansion opportunities beyond gaming for Improbable.
5G network expansion enhances performance and accessibility of Improbable's SpatialOS platform.