Marketing Operations Manager
DoppleSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Mental Health Care, Health Technology, SaaSIndustries
Requirements
Candidates should have 5+ years of experience in marketing operations or a related role, with hands-on expertise in Marketing Automation Platforms (MAPs) like Marketo and Iterable, and Customer Relationship Management (CRM) systems such as Salesforce. They must be skilled at building scalable processes, documenting workflows, planning and aligning work with strategy, grounding recommendations in data, driving execution, tracking progress, interpreting complex data, and adjusting initiatives as needed. Strong communication skills to simplify complex systems for non-technical partners and a collaborative problem-solving approach are also essential.
Responsibilities
The Marketing Operations Manager will own and optimize the martech stack, including governance, administration, and system health for tools like Marketo and Iterable. They will enable operational excellence by documenting tools, processes, and workflows, and support new technology evaluations, implementations, and integrations. This role involves translating strategy into action by building execution plans and operational processes, managing marketing ops intake by prioritizing projects, and analyzing campaign and funnel data to surface insights for performance improvement. Additionally, they will manage relationships with agencies and contractors, and build collaborative relationships across Marketing, Sales, and Product teams to enable go-to-market programs and ensure funnel alignment.
Skills
Marketing Operations
Martech Stack
Marketo
Iterable
Data Analysis
Process Optimization
Workflow Automation
Salesforce
Alma
Digital platform connecting clients with therapists
About Alma
Alma connects individuals seeking mental health services with a variety of therapists through its digital platform, helloalma.com. The platform primarily serves clients looking for therapy for issues like anxiety, depression, personal growth, and relationship challenges. Alma's approach focuses on making therapy more affordable by partnering with insurance companies, allowing clients to save an average of 77% on therapy costs. This affordability is a key aspect that sets Alma apart from other mental health services. Additionally, Alma supports therapists by offering resources for continuing education and professional development, ensuring they are well-prepared to assist their clients. The company emphasizes the importance of the client-therapist relationship, aiming to match clients with therapists who best meet their individual needs. Alma operates on a membership model, where therapists pay a fee to access the platform's resources and client base.
New York City, New YorkHeadquarters
2018Year Founded
$214.5MTotal Funding
SERIES_DCompany Stage
HealthcareIndustries
1,001-5,000Employees
Benefits
Remote Work Options
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
Wellness Program
Home Office Stipend
Parental Leave
Paid Holidays
Unlimited Paid Time Off
Risks
Increased competition from platforms like Headway and SonderMind could impact Alma's market share.
Rapid expansion to 8,000 providers may challenge service quality and support.
Regulatory changes in telehealth reimbursement policies could affect Alma's business model.
Differentiation
Alma partners with insurance companies to make therapy more affordable for clients.
The platform offers a comprehensive suite of tools for therapists, including scheduling and billing.
Alma emphasizes client-therapist matching to ensure personalized and effective therapy sessions.
Upsides
Alma raised $130 million in Series D funding to expand its platform and services.
The decreasing stigma around mental health is increasing demand for Alma's services.
Alma's integration of AI can enhance client-matching algorithms and service delivery.
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