Accela

Marketing Operations Lead

Cluj-Napoca, Cluj, Romania

Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Biotechnology, Retail, Manufacturing, Finance, BankingIndustries

Requirements

Candidates should have 7+ years of experience in marketing operations, including campaign execution, event logistics, and performance tracking across digital and physical touchpoints. Strong proficiency in CRM systems like Dynamics and marketing automation tools is required.

Responsibilities

The Marketing Operations Lead will drive excellence in campaign execution, lead management, and marketing performance across channels. This role involves managing marketing operations, improving processes, and overseeing a small team and external suppliers to execute impactful marketing programs. Responsibilities include ensuring seamless rollout of marketing campaigns and event activations, managing budgets, coordinating content production, implementing lead generation initiatives, maintaining CRM systems, serving as an operational link between teams, maintaining reporting dashboards, identifying and implementing automation improvements, supporting employer branding efforts, and leading team members and suppliers to achieve marketing objectives.

Skills

Marketing Operations
Campaign Execution
Lead Management
Marketing Performance
Process Improvement
Budget Management
Content Coordination
Team Management

Accela

Cloud-based solutions for government agencies

About Accela

Accela provides cloud-based solutions designed for government agencies to enhance civic engagement and streamline operations. Its main product, the Construct API, enables developers to create applications that improve interactions between government entities and citizens. These applications can assist with various civic functions, including permitting, licensing, code enforcement, and public health management. Accela differentiates itself from competitors by offering a subscription-based Software as a Service (SaaS) model, along with open-source tools and resources that foster a community of developers focused on civic technology. The company's goal is to improve efficiency, transparency, and citizen satisfaction in government services.

San Ramon, CaliforniaHeadquarters
1999Year Founded
$151.4MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Government & Public Sector, Enterprise SoftwareIndustries
501-1,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Family Planning Benefits
401(k) Retirement Plan
401(k) Company Match
Health Savings Account/Flexible Spending Account
Life Insurance
Disability Insurance
Mental Health Support

Risks

Emerging civic tech startups pose a threat to Accela's market share.
Integration challenges with OpenCounter may disrupt service delivery.
Economic downturns could reduce government spending on Accela's SaaS solutions.

Differentiation

Accela offers a comprehensive suite of cloud-based solutions for government agencies.
The Construct API enables developers to enhance civic engagement and streamline operations.
Accela's acquisition of OpenCounter simplifies permitting and licensing processes for users.

Upsides

Increased demand for digital government services boosts Accela's SaaS offerings.
Smart city initiatives globally expand Accela's market reach.
Data-driven decision-making in government operations increases demand for Accela's analytics capabilities.

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