Marketing Manager, Prostate

The Marketing Manager will develop and execute multi-channel marketing campaigns focused on personalized medicine testing in prostate cancer, aiming to drive engagement, education, and product adoption. This includes creating promotional campaigns and sales enablement tools for healthcare professionals, overseeing campaign execution across various channels, and monitoring performance to recommend refinements. The role involves translating product features into customer-centric benefits, defining product positioning, developing digital marketing tactics, and collaborating with sales and internal teams to align marketing programs with field priorities. Responsibilities also include identifying lead generation opportunities, analyzing customer buying journeys, leading planning and execution for major medical meetings, and ensuring the scientific accuracy and compliance of all marketing materials.