Spotify

Marketing Manager Philippines

Singapore

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Entertainment, Consumer SoftwareIndustries

Requirements

Candidates should have a minimum of 5 years of experience in consumer marketing, brand management, or country marketing with local Philippines market knowledge, and proficiency in both Tagalog and English. Passion for music, podcasting, and the digital audio landscape, along with comprehensive knowledge of local competitors and music scenes, is required.

Responsibilities

The Philippines Marketing Manager will plan, execute, and optimize marketing campaigns and initiatives in collaboration with external agencies and internal partners, ensuring all marketing activity feels local and personal while driving measurable growth. They will work closely with regional and cross-functional teams to develop the Philippines consumer marketing strategy, partner with Music and Studios teams on content campaigns, lead and optimize the local budget, identify target audiences, and drive local market bets that positively impact brand metrics and business targets. Additionally, the role involves collaborating with global teams and working with creative agencies and media agencies to deliver impactful consumer-facing campaigns.

Skills

Consumer Marketing
Brand Management
Country Marketing
Tagalog
English
Market Knowledge
Data Insights
Campaign Execution
Digital Audio
Competitive Analysis

Spotify

Digital music streaming service with podcasts

About Spotify

Spotify provides a digital music streaming service that allows users to access millions of songs and podcasts from various artists and creators. Users can choose between a free plan, which includes advertisements, and a premium subscription that offers an ad-free experience along with features like offline listening and higher sound quality. This tiered model caters to different user preferences and budgets. Spotify generates revenue through subscription fees from premium users and advertising from the free tier. Unlike its competitors, Spotify stands out with its extensive music library, user-friendly interface, and personalized playlists. The company's goal is to connect listeners with a wide range of audio content while supporting artists and advertisers.

Key Metrics

Stockholms kommun, SwedenHeadquarters
2006Year Founded
$2,004.2MTotal Funding
IPOCompany Stage
Consumer Software, EntertainmentIndustries
10,001+Employees

Benefits

Extensive learning opportunities, through our dedicated team, GreenHouse
Global parental leave, six months off - fully paid - for all new parents
Flexible public holidays, swap days off according to your values and beliefs
Flexible share incentives letting you choose how you share in our success
All The Feels, our employee assistance program and self-care hub
Spotify On Tour, join your colleagues on trips to industry festivals and events

Risks

Accidental display of adult content may harm Spotify's reputation.
Creating its own music to avoid royalties could lead to legal issues.
Layoffs may affect Spotify's operational efficiency and employee morale.

Differentiation

Spotify offers a vast library of music and podcasts globally.
The platform's user-friendly interface enhances user experience and engagement.
Spotify's personalized playlists cater to individual user preferences.

Upsides

Spotify's AI-powered Wrapped feature enhances user engagement and personalization.
Expansion into political podcasting taps into new audience segments.
Growing podcast popularity in Africa presents expansion opportunities for Spotify.

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