Webflow

Employer Brand Manager

United States

$108,300 – $155,800Compensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Biotechnology, Software, SaaSIndustries

Requirements

Candidates should have 4-6 years of experience in employer branding, content marketing, talent brand, or communications within a fast-paced environment.

Responsibilities

The Employer Brand Manager will activate and evolve Webflow's employer brand across candidate-facing channels, scale the brand globally and locally through content, and lead employer brand campaigns aligned with hiring priorities. This role involves managing external content vendors, building a library of employer brand assets and messaging guides, translating internal stories into external narratives, owning the employer awards strategy, and tracking the performance of employer brand content.

Skills

Employer Branding
Talent Acquisition
Content Strategy
Campaign Management
Storytelling
Communications
Digital Marketing
Vendor Management
Careers Page Optimization
LinkedIn
Blog Management

Webflow

Visual web design and development platform

About Webflow

Webflow provides a platform for designing, building, and launching responsive websites without the need for coding. Users can create websites visually, making it accessible to those without technical skills. The platform caters to a wide range of clients, including freelancers, small businesses, and large enterprises, and is particularly favored by designers and marketers. Webflow operates on a subscription-based model, offering various pricing plans that accommodate different needs, from personal websites to advanced e-commerce solutions. Additionally, it provides hosting services and a marketplace for templates and design assets. Unlike traditional web development tools, Webflow's user-friendly interface and comprehensive features set it apart, aiming to simplify web design for everyone.

San Francisco, CaliforniaHeadquarters
2012Year Founded
$325.8MTotal Funding
SERIES_CCompany Stage
Consumer Software, Enterprise SoftwareIndustries
1,001-5,000Employees

Benefits

Competitive compensation
100% insurance coverage
401k & financial planning
PTO
Annual retreat & offsites
10% time to build skills
Commuter benefits
Vacation bonus
Office setup budget
Health & wellness stipend
Remote work reimbursements
Webflow subscription discount

Risks

Competition from platforms like Bubble and Wix threatens Webflow's market share.
GreenSock acquisition may cause developer community backlash over GSAP's future.
New CEO Linda Tong's strategies might not align with existing user expectations.

Differentiation

Webflow enables web design without coding, appealing to non-technical users.
The platform offers a subscription model with diverse pricing plans for various needs.
Webflow's marketplace provides templates and design assets, enhancing user experience.

Upsides

Growing demand for no-code platforms boosts Webflow's market potential.
AI integration in Webflow enhances user experience and design efficiency.
Partnerships with Upwork and Contra expand Webflow's reach to creative professionals.

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