College Marketing Representative - Seattle

Position Overview

• Location Type: Remote
• Employment Type: Part-time
• Salary: Not specified

This part-time role with The Orchard offers a unique opportunity to advocate for artists within your college town and on campus. You’ll be responsible for promoting 5-10 artists per month, as well as one-off promotions, utilizing digital and in-person marketing strategies. You’ll act as a tastemaker, collaborating with local businesses, record stores, DJs, promoters, and campus organizations to drive awareness of The Orchard’s artists and their music. The focus will be on new releases and tour support across a variety of genres.

Responsibilities

• Artist Advocacy: Promote 5-10 artists per month and participate in one-off promotional campaigns.
• Marketing Strategy: Implement digital and in-person marketing strategies to raise awareness.
• Community Engagement: Liaise with influencers (college radio stations, DJs, student organizations, campus newspaper, local sites) to secure reviews, radio plays, and interviews.
• Social Media Management: Maintain a local social media presence promoting artists, utilizing provided assets and creating original content.
• In-Person Marketing: Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus.
• Market Research: Research appropriate apps, forums, and networks for the target demographic (18-24yr olds).
• Event Attendance: Research and attend local and campus events to facilitate artist promotion.
• Show Support: Attend artists’ shows to distribute promotional materials and gather fan feedback.
• Reporting: Submit detailed reports on marketing successes and initiatives.

Requirements

• Education: Undergraduate Student currently enrolled in a 4-year university in Seattle with a minimum of 2 years remaining.
• Time Commitment: Availability of 20 hours per week.
• Passion for Music: A genuine passion for music and understanding of how peers discover and consume it.
• Marketing Skills: Understanding of social media marketing, staying current on trends, and an active presence creating content on platforms like TikTok, Instagram, Twitter, and Facebook.
• Self-Management: Ability to manage own hours and be accountable for assigned work.

Perks

• Industry Experience: Gain valuable real-world music industry experience.
• Creative Expression: Opportunity to express creativity through social channels, brainstorms, and reviews.
• Insider Information: Access to inside information for improved outreach.
• Ticket Access: Receive free tickets to artists’ shows and potential meet-and-greet passes.
• Networking: Build valuable relationships within the local music industry.
• Additional Perks: + many more!