Marketing Manager, Engagement & Retention (Lifecycle Marketing) at Cents

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Laundry Services, Garment CareIndustries

Requirements

3-5 years email marketing or lifecycle marketing experience with proven track record in B2B SaaS
Strong background in email marketing: campaign strategy, segmentation, A/B testing, optimization
Multi-channel marketing experience

Responsibilities

Develop and optimize email marketing strategies, overseeing calendar, segmentation, personalization, and A/B testing
Collaborate with product marketing, content, and design teams to create nurture campaigns
Partner with product marketing and demand generation to optimize targeting and messaging
Own end-to-end lifecycle campaign programs from conception through execution
Map the complete operator journey and identify drop-offs, gaps, and improvement areas
Execute comprehensive quarterly A/B testing plans to improve the customer journey
Optimize onboarding flows, automations, and cross-channel touchpoints
Analyze campaign performance and suggest strategic adjustments to maximize impact
Own social media strategy and execution as part of broader go-to-market initiatives
Develop social media campaigns supporting lifecycle marketing objectives
Identify growth opportunities based on market trends and operator behavior
Lead planning and execution of key marketing initiatives across multiple teams
Work with Product, Customer Success, Sales, and Operations for integrated campaign execution
Analyze data to maximize email performance for acquisition, conversion, & growth
Proof and QA campaigns to ensure error-free execution and ideal user experience
Ensure compliance with marketing regulations (CAN-SPAM, TCPA, CCPA)
Stay updated on B2B SaaS marketing trends and best practices
Identify opportunities to optimize operator experience and drive business growth

Skills

Key technologies and capabilities for this role

Lifecycle MarketingCustomer EngagementRetention MarketingMarketing CampaignsCampaign OptimizationCross-functional CollaborationMarketing StrategyCustomer Journey Mapping

Questions & Answers

Common questions about this position

Is this a remote position or does it require office work?

The role requires joining the team in NYC, indicating an in-office presence in New York City.

What skills are required for the Marketing Manager role?

Key skills include developing email marketing strategies with segmentation, personalization, and A/B testing; mapping customer journeys and optimizing onboarding flows; and owning social media strategy and execution.

What is the salary or compensation for this position?

This information is not specified in the job description.

What is the company culture like at Cents?

Cents has a fast-paced startup environment with a team of passionate technology experts obsessed with supporting SMBs, collaborating cross-functionally, and empowering entrepreneurs through technology.

What makes a strong candidate for this Marketing Manager role?

A strong candidate thrives in a fast-paced startup, obsesses over the operator journey, and has expertise in email campaigns, customer journey optimization, A/B testing, and social media strategy.

Cents

Software solutions for laundromat operations

About Cents

Cents provides software solutions specifically designed for laundromat businesses. Its platform helps laundromat owners streamline their operations and manage their businesses more effectively. One of the key features is pickup and delivery management, which allows owners to offer these services without needing their own drivers or insurance, potentially increasing business volume by 20%. The software consolidates all business data onto a single platform, making it easier for owners to oversee and grow their operations. The user-friendly interface is accessible even to those who are not very tech-savvy. Cents distinguishes itself from competitors with its strong customer support and success team, which is dedicated to helping clients achieve their business goals. The company likely operates on a subscription or usage-based fee model, generating revenue while providing valuable tools that help laundromats save money and expand their services.

San Francisco, CaliforniaHeadquarters

2019Year Founded

$43.8MTotal Funding

SERIES_BCompany Stage

Consumer Software, Enterprise SoftwareIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Remote Work Options

Paid Holidays

401(k) Company Match

Work-from-home and commuter benefits

Employee Discounts

Mental Health Support

Risks

Increased competition from platforms like CleanCloud and LaundryCard threatens market share.

Integration of third-party delivery services may lead to increased costs for laundromat owners.

Acquisition of Starchup Inc. may cause integration challenges and service disruptions.

Differentiation

Cents integrates payments, employee management, and machine tracking for laundromats and dry cleaners.

The platform offers pickup and delivery management, increasing business volume by 20%.

Cents provides industry-leading customer support, enhancing client satisfaction and business growth.

Upsides

Cents raised $40M in Series B funding, boosting its growth potential.

Partnerships with Uber, DoorDash, and Gopuff enhance delivery services for laundromat owners.

Integration with Reserve with Google increases visibility and customer acquisition for laundromats.

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