Marketing Manager, China at Hypebeast

Shanghai, Shanghai, China

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Retail, Fashion, StreetwearIndustries

Requirements

Bachelor’s Degree holder in Marketing, Business Administration or related disciplines
5+ years work experience in a Marketing role, preferably in e-commerce or retail
Passionate about marketing, familiarisation with the HBX and Hypebeast brands, as well as working in fashion/streetwear culture
Solid understanding of handling SEM campaigns and be able to derive insights from Google Analytics to facilitate tasks
Fluency in Mandarin, proficiency in verbal and written English is a must; Cantonese is an advantage
Excellent organisational skills with ability to effectively manage multiple projects and tasks simultaneously
Proficiency in Microsoft Excel, PowerPoint, and Word

Responsibilities

Marketing, content planning, and scheduling on Chinese commerce platforms such as Tmall, JD and Poizon
Introduce and execute innovative marketing strategies appropriate for the different platforms
Work closely with the senior teams and content team to ensure content alignment with our global regions
Analyse industry and competitor activities to derive actionable insights for promotional activities and content ideas
Analyse and report on the performance of campaigns/initiatives to strategise for growth and optimisations
Work with content and creative teams to execute campaigns and provide optimisations and suggestions based on data-orientated findings
Manage on-site maintenance
Manage the growth and development of business on Chinese platforms

Skills

Tmall

Poizon

SEM

Content Planning

Marketing Strategy

Data Analysis

Competitor Analysis

Campaign Management

E-commerce Marketing

Hypebeast

E-commerce platform for men's fashion and streetwear

About Hypebeast

HYPEBEAST is an online platform that specializes in men's contemporary fashion and streetwear, offering a variety of products like clothing, footwear, and accessories. It combines e-commerce with editorial content, providing articles and features on fashion, culture, and lifestyle to engage its young, urban audience. HYPEBEAST stands out by featuring limited-edition collaborations and capsule collections, while generating revenue through product sales and advertising. The company's goal is to be the leading destination for men’s fashion and streetwear, delivering both products and insightful content.

None, Hong KongHeadquarters

2005Year Founded

$857KTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Risks

Direct-to-consumer strategies by brands could reduce Hypebeast's e-commerce market share.

Fast fashion's quick turnaround times challenge Hypebeast's exclusive item sales.

Ad-blocking technology may reduce the effectiveness of Hypebeast's advertising revenue stream.

Differentiation

Hypebeast combines e-commerce with editorial content, creating a unique dual business model.

The platform offers exclusive collaborations and limited-edition collections, attracting fashion-forward consumers.

Hypebeast serves a young, urban demographic deeply engaged with contemporary culture and fashion.

Upsides

Increased interest in sustainable fashion boosts demand for eco-friendly streetwear on Hypebeast.

Virtual fashion shows create opportunities for Hypebeast to engage audiences with innovative content.

Collaborations with gaming companies expand Hypebeast's audience and market reach.

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