GEO Strategy Lead
JasperSalary not specified
[Remote] Director of SEO and Demand Gen Content at FreshBooks
San Mateo, California, United States
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
SoftwareIndustries
Requirements
- 10+ years of experience in SEO and content marketing, preferably in B2B SaaS
- Proven experience leading SEO strategies and demand gen content efforts at scale
- Strong expertise in technical SEO, content strategy, local SEO, and link-building
- Experience managing SEO agency relationships and internal teams
- Deep understanding of demand gen funnels and content-driven customer journeys
- Strong analytical skills with proficiency in Google Analytics, SEMrush, Ahrefs, and other SEO tools
- Experience with marketing automation tools, A/B testing, and conversion rate optimization
- Working knowledge of HTML, CMS platforms (WordPress), and web development best practices
- Ability to influence and collaborate across cross-functional teams
- Experience using AI and automation to scale content creation and optimize
Responsibilities
- Lead SEO strategy and execution, driving organic growth and optimizing Freshworks’ digital presence
- Manage SEO agency and external partners, ensuring best-in-class strategies and execution
- Oversee a small but mighty team of DG content creators, producing high-impact content for top, middle, and bottom-funnel leads
- Develop and optimize demand generation content journeys, ensuring seamless audience experiences across channels
- Partner with campaign managers, brand, product marketing, and cross-functional teams to align SEO and DG content with marketing goals
- Own content performance tracking and reporting, using data-driven insights to improve organic visibility and conversion
- Stay ahead of SEO trends, AI-driven content strategies, and search engine algorithm updates
- Implement SEO best practices for multi-region, multi-language enterprise websites
- Spearhead website migrations, CMS transitions, and technical SEO enhancements
- Lead technical SEO initiatives, including site architecture, crawlability, indexation, schema markup, Core Web Vitals, and page speed optimizations
- Collaborate with engineering and web development teams to implement structured data, optimize JavaScript rendering, and ensure SEO-friendly site performance
- Innovate with AI, personalization, and marketing automation to scale content and enhance engagement
Skills
SEO
Content Strategy
Demand Generation
Organic Growth
Digital Presence
Team Leadership
Content Creation
Lead Nurturing
Lead Conversion
FreshBooks
Cloud-based accounting software for businesses
About FreshBooks
FreshBooks provides cloud-based accounting software aimed at simplifying financial management for small to medium-sized businesses and self-employed professionals. The software allows users to efficiently track expenses, time, and invoices, making it accessible even for those without accounting experience. Users subscribe to the service with various pricing tiers, and they can take advantage of a 30-day money-back guarantee and an 80% discount for the first four months. FreshBooks stands out from competitors by offering a user-friendly interface and mobile accessibility, enabling users to manage their finances on the go. The company's goal is to help business owners and accountants streamline their financial processes, improve organization, and enhance client relationships.
Toronto, CanadaHeadquarters
2003Year Founded
$149.6MTotal Funding
DEBTCompany Stage
Consumer Software, FintechIndustries
201-500Employees