[Remote] Ecommerce Content Marketing Manager at Pipe17

Remote

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

EcommerceIndustries

Requirements

Strategic and analytical thinking
Strong time management
Understanding of ecommerce merchants
Marketing acumen
Cross-functional project management skills
Outstanding copywriting and editing skills
Experience with content optimization across long-form (e.g., ebooks, reports, whitepapers, solution briefs) and short-form (blogs, articles) content
Experience working hands-on with external entities (vendors, agencies, freelancers) to scale content offerings
Ability to view Demand Gen strategy holistically and align content to drive engagement
Desire to be part of a cross-functional team with a strategic mindset to enable marketing, business development, partners, and product teams toward aggressive goals

Responsibilities

Provide compelling content to support demand generation activities
Develop an insights-based, multi-format content strategy (blogs, newsletters, case studies, articles, videos, webinars, interactive tools, infographics) that builds emotional connections with sellers and drives measurable results from awareness to retention
Create and manage a long-term editorial calendar and content production pipeline
Provide copywriting support to the company as needed
Supervise multiple internal and external resources, vendors, agencies, and freelancers in asset development and campaign activations
Write compelling briefs with clear project requirements for all stakeholders and functions
Own the Pipe17 blog, including keyword strategy, ideation, cadence, proofreading, copy-editing, publishing, and collaboration to improve SEO performance
Integrate a test-and-learn approach to content strategy and prioritize emerging channel experimentation in partnership with Marketing Analytics and Data Science
Monitor media, seasonal, cultural, and competitor trends to propose differentiated ideas to help the brand stand out

Skills

Content Strategy

SEO

Blog Management

Campaign Management

Creative Strategy

Demand Generation

Case Studies

Articles

Videos

Pipe17

Cloud-based ecommerce order automation platform

About Pipe17

Pipe17 provides a cloud infrastructure that focuses on automating omnichannel order operations for ecommerce businesses. It facilitates the seamless management of order and inventory across various channels without the need for coding expertise. This company is an excellent place to work because it supports major retail and ecommerce integration, demonstrating a strong position in retail technology. Its workforce benefits from a technologically robust environment that encourages problem-solving and operational efficiency, ideal for professionals seeking to advance in ecommerce solutions and technology.

Seattle, WashingtonHeadquarters

2019Year Founded

$22.9MTotal Funding

SERIES_ACompany Stage

Consumer Software, Enterprise Software, Consumer GoodsIndustries

11-50Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

Home Office Stipend

Risks

Increased competition from local startups like Auger and Freightmate in Seattle.

Market instability due to the shutdown of Convoy may affect Pipe17's strategies.

Reliance on TikTok Shop poses risks if regulatory challenges arise.

Differentiation

Pipe17 offers AI-powered composable order operations, setting it apart in ecommerce solutions.

The company provides seamless integration with social commerce platforms like TikTok Shop.

Pipe17's rapid deployment capability, in days not months, is a significant competitive advantage.

Upsides

Growing demand for AI-driven order operations boosts Pipe17's market potential.

Seattle's logistics tech hub offers Pipe17 access to top-tier supply chain talent.

Partnerships with companies like Ryder enhance Pipe17's omnichannel fulfillment capabilities.

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