[Remote] Ecommerce Content Marketing Manager at Pipe17

Remote

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

EcommerceIndustries

Requirements

Strategic and analytical thinking
Strong time management
Understanding of ecommerce merchants
Marketing acumen
Cross-functional project management skills
Outstanding copywriting and editing skills
Experience with content optimization across long-form (e.g., ebooks, reports, whitepapers, solution briefs) and short-form (blogs, articles) content
Experience working hands-on with external entities (vendors, agencies, freelancers) to scale content offerings
Ability to view Demand Gen strategy holistically and align content to drive engagement
Desire to be part of a cross-functional team with a strategic mindset to enable marketing, business development, partners, and product teams toward aggressive goals

Responsibilities

Provide compelling content to support demand generation activities
Develop an insights-based, multi-format content strategy (blogs, newsletters, case studies, articles, videos, webinars, interactive tools, infographics) that builds emotional connections with sellers and drives measurable results from awareness to retention
Create and manage a long-term editorial calendar and content production pipeline
Provide copywriting support to the company as needed
Supervise multiple internal and external resources, vendors, agencies, and freelancers in asset development and campaign activations
Write compelling briefs with clear project requirements for all stakeholders and functions
Own the Pipe17 blog, including keyword strategy, ideation, cadence, proofreading, copy-editing, publishing, and collaboration to improve SEO performance
Integrate a test-and-learn approach to content strategy and prioritize emerging channel experimentation in partnership with Marketing Analytics and Data Science
Monitor media, seasonal, cultural, and competitor trends to propose differentiated ideas to help the brand stand out

Skills

Key technologies and capabilities for this role

Content StrategySEOBlog ManagementCampaign ManagementCreative StrategyDemand GenerationCase StudiesArticlesVideos

Questions & Answers

Common questions about this position

What is the compensation for the Ecommerce Content Marketing Manager role?

This information is not specified in the job description.

Is this position remote or does it require office work?

This information is not specified in the job description.

What key skills are required for this content marketing role?

Key skills include developing and executing content strategies, copywriting, SEO strategy and keyword management for the blog, supervising internal and external resources, and integrating test-and-learn approaches with analytics.

What is the company culture like at Pipe17?

Pipe17 has a high-performance team culture built around ownership, integrity, bias for action, accountability, urgency, teamwork, collaboration, constant improvement, and acting with integrity even when it's hard.

What makes a strong candidate for this Ecommerce Content Marketing Manager position?

A strong candidate is highly motivated to own the content marketing program, aligns with values like ownership, integrity, and bias for action, and has experience developing strategies that drive measurable results in awareness, demand, and SEO.

Pipe17

Cloud-based ecommerce order automation platform

About Pipe17

Pipe17 provides a cloud infrastructure that focuses on automating omnichannel order operations for ecommerce businesses. It facilitates the seamless management of order and inventory across various channels without the need for coding expertise. This company is an excellent place to work because it supports major retail and ecommerce integration, demonstrating a strong position in retail technology. Its workforce benefits from a technologically robust environment that encourages problem-solving and operational efficiency, ideal for professionals seeking to advance in ecommerce solutions and technology.

Seattle, WashingtonHeadquarters

2019Year Founded

$22.9MTotal Funding

SERIES_ACompany Stage

Consumer Software, Enterprise Software, Consumer GoodsIndustries

11-50Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

Home Office Stipend

Risks

Increased competition from local startups like Auger and Freightmate in Seattle.

Market instability due to the shutdown of Convoy may affect Pipe17's strategies.

Reliance on TikTok Shop poses risks if regulatory challenges arise.

Differentiation

Pipe17 offers AI-powered composable order operations, setting it apart in ecommerce solutions.

The company provides seamless integration with social commerce platforms like TikTok Shop.

Pipe17's rapid deployment capability, in days not months, is a significant competitive advantage.

Upsides

Growing demand for AI-driven order operations boosts Pipe17's market potential.

Seattle's logistics tech hub offers Pipe17 access to top-tier supply chain talent.

Partnerships with companies like Ryder enhance Pipe17's omnichannel fulfillment capabilities.

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