Marketing Manager at Merit

Irving, Texas, United States

Merit Logo
$110,000 – $120,000Compensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
HVACIndustries

Requirements

  • Seasoned B2B marketing experience
  • Experience delivering integrated marketing and communications priorities (in-house or agency) for multiple brands/accounts
  • Ability to work across a wide variety of brands, mediums, channels, and project types

Responsibilities

  • Oversee marketing management for designated companies across the network to ensure integrity of brand and messaging
  • Manage content marketing and social media strategy, planning, development, and execution of each marketing initiative
  • Create clear, concise, and organized creative briefs to facilitate collaboration with in-house creative agency team
  • Drive project management of all key marketing priorities for designated brands
  • Lead the planning, organization, coordination, and execution of internal and external company events
  • Build reporting across various channels of marketing measurements, bringing awareness of each initiative’s impact to the company
  • Partner with the marketing team and business partners across departments to develop collateral materials to support sales and field marketing efforts (including brand identity, sales brochures, catalogs, logos, price sheets, newsletters, email campaigns, etc.)
  • Support the organization with producing materials across various needs
  • Work closely with operating companies and brands to develop and execute targeted marketing strategies that enhance brand presence and drive sales within assigned regions
  • Collaborate closely with local sales teams and handle hands-on execution of day-to-day marketing requests
  • Manage events and social media

Skills

B2B Marketing
Marketing Strategy
Communications
Content Marketing
Lead Generation

Merit

Software solutions for government programs

About Merit

Merits.com offers software solutions for large-scale government programs, focusing on public sector needs such as state service agencies and emergency response teams. Their platform connects systems, manages workflows, and provides analytics, ensuring quick deployment and high security through Snowflake Data Cloud. In emergencies, they assist first responders, while also helping employment agencies connect job-seekers with opportunities and state agencies streamline services. The goal is to enhance the efficiency of government programs, ensuring compliance with regulations and supporting economic growth.

Sunnyvale, CaliforniaHeadquarters
2016Year Founded
$76.4MTotal Funding
SERIES_BCompany Stage
Data & Analytics, Government & Public Sector, Enterprise Software, DefenseIndustries
51-200Employees

Benefits

Health, dental, vision, life, & short-term disability insurance
Parental leave
Flexible work
Unlimited PTO
Paid holidays

Risks

Rising competition in GovTech could threaten Merit's market share.
State contract reliance exposes Merit to political and budgetary changes.
Rapid tech changes require Merit to innovate continuously to stay competitive.

Differentiation

Merit's SwaS model accelerates government program transformation, achieving 95% customer satisfaction.
The platform offers secure, real-time verification for licenses and eligibility status.
Merit combines technology with on-ground support for emergency response and workforce revitalization.

Upsides

Growing demand for digital identity verification boosts Merit's market potential.
Government funding expansion for workforce programs aligns with Merit's solutions.
Increased focus on disaster preparedness enhances demand for Merit's emergency technology.

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