Latitude AI

Marketing Manager

Rockville, Maryland, United States

$75,000 – $95,000Compensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Goods, MarketingIndustries

Requirements

Candidates must have a Bachelor's degree in Marketing, Business, or a related field. A minimum of 3 years of experience in marketing is required, preferably within the pharmaceutical or cosmetics industries. Proven experience in working with external advertising agencies to deliver effective marketing campaigns is essential, along with strong experience in trade show and event planning. Exceptional written and verbal communication skills are also necessary.

Responsibilities

The Marketing Manager will develop and execute integrated marketing campaigns to drive brand awareness and generate leads. They will collaborate with external advertising agencies to manage campaigns, ensuring consistency and quality. The role involves creating and managing marketing materials such as brochures and digital content, analyzing marketing performance, and providing recommendations for optimization. Additionally, the manager will coordinate trade show and event planning, maintain knowledge of industry trends, build relationships with key stakeholders, assist in budget development, and support product positioning and messaging.

Skills

Marketing
Brand Awareness
Advertising Agencies
Trade Show Planning
Event Planning
Written Communication
Verbal Communication
Marketing Campaigns
Digital Content
Marketing Materials
Budget Management
Stakeholder Management

Latitude AI

Develops automated driving technologies for vehicles

About Latitude AI

Latitude AI develops automated driving technologies aimed at enhancing the driving experience. Their primary product is a hands-free, eyes-off driver assist system designed for next-generation Ford vehicles. This system allows drivers to engage in other activities while the vehicle manages driving tasks, thereby making driving safer and less stressful. Latitude AI stands out from competitors by combining the agility of a startup with the manufacturing capabilities of Ford, enabling rapid development and integration of advanced technologies into vehicles. The company's goal is to redefine how people interact with their cars, improving safety and providing drivers with more free time during their journeys.

Key Metrics

Pittsburgh, PennsylvaniaHeadquarters
2022Year Founded
VENTURE_UNKNOWNCompany Stage
Robotics & Automation, Automotive & TransportationIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Health Savings Account/Flexible Spending Account
401(k) Retirement Plan
401(k) Company Match
Paid Parental Leave
Paid Medical Leave
Unlimited Paid Time Off
Paid Holidays
Monthly Wellness Stipend
Professional Development Budget
Mental Health Support
Employee Discounts
Adoption Assistance
Backup Child and Elder Care Program
Pre-tax Commuter Benefits
Employer-paid Group Term Life Insurance

Risks

Competition from tech giants like Tesla and Google may impact market share.
Continuous updates needed due to rapid AI advancements could be costly.
Consumer skepticism and regulatory hurdles may slow technology adoption.

Differentiation

Latitude AI combines startup agility with Ford's manufacturing excellence.
Focuses on hands-free, eyes-off driver assist systems for Ford vehicles.
Operates independently while serving millions of Ford customers.

Upsides

Increased investment in AI-driven automotive technologies boosts sensor fusion advancements.
V2X communication technologies enhance vehicle interaction with the environment.
Edge computing enables real-time data processing, improving automated driving performance.

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