Field Marketing Manager
PerformYard- Full Time
- Junior (1 to 2 years)
Candidates must have a Bachelor's degree in Marketing, Business, or a related field. A minimum of 3 years of experience in marketing is required, preferably within the pharmaceutical or cosmetics industries. Proven experience in working with external advertising agencies to deliver effective marketing campaigns is essential, along with strong experience in trade show and event planning. Exceptional written and verbal communication skills are also necessary.
The Marketing Manager will develop and execute integrated marketing campaigns to drive brand awareness and generate leads. They will collaborate with external advertising agencies to manage campaigns, ensuring consistency and quality. The role involves creating and managing marketing materials such as brochures and digital content, analyzing marketing performance, and providing recommendations for optimization. Additionally, the manager will coordinate trade show and event planning, maintain knowledge of industry trends, build relationships with key stakeholders, assist in budget development, and support product positioning and messaging.
Develops automated driving technologies for vehicles
Latitude AI develops automated driving technologies aimed at enhancing the driving experience. Their primary product is a hands-free, eyes-off driver assist system designed for next-generation Ford vehicles. This system allows drivers to engage in other activities while the vehicle manages driving tasks, thereby making driving safer and less stressful. Latitude AI stands out from competitors by combining the agility of a startup with the manufacturing capabilities of Ford, enabling rapid development and integration of advanced technologies into vehicles. The company's goal is to redefine how people interact with their cars, improving safety and providing drivers with more free time during their journeys.