Marketing Effectiveness Analytics Lead - FTC at Halborn

London, England, United Kingdom

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Health, Healthcare, MarketingIndustries

Requirements

Experience in applying an analytical approach to answering business questions and providing actionable recommendations, preferably within MMM
Knowledge of analytical practices and methodologies in Consumer Goods Industry (FMCG)
Preferably worked with Nielsen/Circana/IQVIA or other vendors for MMM/Price and Promo studies or other in-market studies at local level
Hands-on knowledge and understanding of syn (likely synthetic data or similar analytical tools/methods)

Responsibilities

Support the end-to-end set-up and delivery of each quarterly cycle of MMMs, including initial engagement & kick-off (alignment on data requirements, deadlines, owners, model scope), coordinating with modelling vendors & offshore team on resourcing & timelines, and removing roadblocks to ensure smooth delivery
Support continuous improvement and core programme development, including organising & leading end-of-cycle reviews, collaborating with Data & Tech teams on data automation and new data product development, supporting the testing of new variables/approaches in modelling, facilitating delivery, tool and dashboard enhancements, and ongoing upskilling of vendors & offshore team
Drive effectiveness via MMM insights and value-added deliveries by collaborating with local & global stakeholders on key questions answered via the core MMM programme and/or ad hoc pilots, leveraging MMM output to deliver annual cross-market & brand meta-analyses, and delivering quarterly reports & newsletter updates
Drive MMM uptake and usage via structured capability and training initiatives by supporting BU & other teams with targeted training on MMM fundamentals, results, output & tool usage, and facilitating cross-functional learning & knowledge transfer through “community of experts” forums and ad hoc consultancy
Provide SME guidance to global, BU and local teams, and support the execution of the MMM programme by partnering cross-functionally to ensure its successful launch & adoption
Facilitate the end-to-end process from data discovery to results delivery, and support BU teams in incorporating MMM insights & tools into their media & marketing planning

Skills

Marketing Mix Modelling

MMM

Analytics

Data Analysis

Statistical Modelling

Business Intelligence

Performance Analysis

Data Infrastructure

Halborn

Cybersecurity for blockchain and digital assets

About Halborn

Halborn specializes in cybersecurity focused on blockchain technology and digital assets. The firm provides security audits, penetration testing, and consulting services to clients in the digital finance sector, including cryptocurrency exchanges and Decentralized Finance (DeFi) companies. Their services help ensure the security of digital assets and financial infrastructure by addressing the specific security threats associated with blockchain technology. Halborn stands out from competitors due to its deep understanding of both blockchain and traditional financial security, which allows them to offer tailored solutions. The company's goal is to protect businesses from security threats, ensuring the safe operation of digital exchanges and the integrity of smart contract infrastructure.

Miami, FloridaHeadquarters

2019Year Founded

$87.5MTotal Funding

SERIES_ACompany Stage

Cybersecurity, Financial ServicesIndustries

51-200Employees