Marketing Automation Specialist at OLIVER Agency

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, AdvertisingIndustries

Requirements

6-8 years of experience in marketing automation, with a focus on hands-on experience setting up campaigns
Proven experience working with Salesforce Marketing Cloud
Strong understanding of marketing automation principles, including lead scoring, segmentation, and personalization
Experience with email marketing, lead nurturing, and demand generation
Strong analytical skills, with ability to analyze campaign performance data and make data-driven decisions
Excellent communication and project management skills, with ability to collaborate with cross-functional teams
Bachelor's degree in Marketing or related field
Experience with other marketing automation platforms, such as Marketo
Experience with Knak, the no code email and landing page creation platform
Knowledge of HTML, CSS, and JavaScript
Experience with A/B testing and experimentation
Experience with WhatsApp campaign management tools such as Jumper
Certification in marketing automation, such as Salesforce Certified Marketing Cloud Specialist

Responsibilities

Design, develop, and execute multi-channel marketing automation campaigns using Salesforce Marketing Cloud, Journey Builder and other marketing automation tools
Create and manage email marketing assets for sync to SFMC
Collaborate with cross-functional teams to align marketing automation strategies with business objectives
Analyze campaign performance data to optimize future campaigns and improve ROI
Provide training and support to internal stakeholders on marketing automation tools and processes
Assist with troubleshooting technical issues related to marketing automation platforms and integrations on Salesforce Marketing Cloud
Help to develop and maintain documentation of marketing automation processes and procedures on Salesforce Marketing Cloud
Stay up-to-date with the latest marketing automation trends and best practices

Skills

Key technologies and capabilities for this role

Salesforce Marketing CloudJourney BuilderMarketing AutomationEmail MarketingCampaign AnalyticsSFMCMulti-channel CampaignsPerformance Optimization

Questions & Answers

Common questions about this position

Is this role remote, and are there any location requirements?

The role is remote but requires candidates to be UK based, located in London, England, United Kingdom.

What experience is required for the Marketing Automation Specialist role?

Candidates need 6-8 years of experience in marketing automation with hands-on campaign setup, proven experience with Salesforce Marketing Cloud, and a Bachelor's degree in Marketing or related field.

What is the duration of this position?

This is a 4 Month-FTC role with the chance to extend.

What key skills make a strong candidate for this role?

Strong candidates will have experience with email marketing, lead nurturing, demand generation, strong analytical skills for data-driven decisions, and excellent communication and project management skills for cross-functional collaboration.

What is the salary or compensation for this position?

This information is not specified in the job description.

OLIVER Agency

Creates customized in-house marketing agencies

About OLIVER Agency

OLIVER specializes in creating and managing customized in-house agencies and marketing ecosystems for brands, achieving an average of 30% savings on marketing spend. They leverage the Oliver Marketing Gateway technology and collaborate with The Brandtech Group to integrate external capabilities into clients' operations.

151 Rosebery Ave, London EC1R 4AB, UKHeadquarters

2004Year Founded

M_AND_ACompany Stage

ConsultingIndustries

1,001-5,000Employees