Marketing Automation Specialist at OLIVER Agency

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, AdvertisingIndustries

Requirements

6-8 years of experience in marketing automation, with a focus on hands-on experience setting up campaigns
Proven experience working with Salesforce Marketing Cloud
Strong understanding of marketing automation principles, including lead scoring, segmentation, and personalization
Experience with email marketing, lead nurturing, and demand generation
Strong analytical skills, with ability to analyze campaign performance data and make data-driven decisions
Excellent communication and project management skills, with ability to collaborate with cross-functional teams
Bachelor's degree in Marketing or related field
Experience with other marketing automation platforms, such as Marketo
Experience with Knak, the no code email and landing page creation platform
Knowledge of HTML, CSS, and JavaScript
Experience with A/B testing and experimentation
Experience with WhatsApp campaign management tools such as Jumper
Certification in marketing automation, such as Salesforce Certified Marketing Cloud Specialist

Responsibilities

Design, develop, and execute multi-channel marketing automation campaigns using Salesforce Marketing Cloud, Journey Builder and other marketing automation tools
Create and manage email marketing assets for sync to SFMC
Collaborate with cross-functional teams to align marketing automation strategies with business objectives
Analyze campaign performance data to optimize future campaigns and improve ROI
Provide training and support to internal stakeholders on marketing automation tools and processes
Assist with troubleshooting technical issues related to marketing automation platforms and integrations on Salesforce Marketing Cloud
Help to develop and maintain documentation of marketing automation processes and procedures on Salesforce Marketing Cloud
Stay up-to-date with the latest marketing automation trends and best practices

Skills

Salesforce Marketing Cloud

Journey Builder

Marketing Automation

Email Marketing

Campaign Analytics

SFMC

Multi-channel Campaigns

Performance Optimization

OLIVER Agency

Creates customized in-house marketing agencies

About OLIVER Agency

OLIVER specializes in creating and managing customized in-house agencies and marketing ecosystems for brands, achieving an average of 30% savings on marketing spend. They leverage the Oliver Marketing Gateway technology and collaborate with The Brandtech Group to integrate external capabilities into clients' operations.

151 Rosebery Ave, London EC1R 4AB, UKHeadquarters

2004Year Founded

M_AND_ACompany Stage

ConsultingIndustries

1,001-5,000Employees