Marketing Automation Manager at Aptiv

Monterrey, Nuevo Leon, Mexico

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

AutomotiveIndustries

Requirements

3 years of marketing automation experience, preferably Marketo
Knowledge of database management concepts and best practices
Working knowledge of Salesforce.com
Superior communication skills, both written and verbal (email copywriting required)
Highly organized and self-motivated with a sense of urgency
Strong independent project management skills
Capable of handling multiple tasks with competing priorities under minimal supervision
Able to think critically and exercise independent judgment and discretion
Excellent attention to detail

Responsibilities

Manage campaigns through the marketing automation platform (Marketo) and fully leverage its capabilities
Implement programmatic and operational initiatives, working closely with designers, developers, and project managers
Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements
Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
Work with management to define KPIs, create reporting, and analyze campaign performance; create recommendations to improve campaigns continuously
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
Plan and perform A/B testing to define and execute enhancements to productivity & conversion rates
Support essential marketing operations initiatives in Marketo and Salesforce such as lead scoring, lead nurturing, segmentation, and data cleansing
Own the end-to-end email pipeline—strategy, planning, analysis, and optimization

Skills

Marketo

Salesforce

Marketing Automation

Email Marketing

Segmentation

A/B Testing

Lead Scoring

Lead Nurturing

CRM Integration

Database Management

Aptiv

Develops integrated systems for vehicles

About Aptiv

Aptiv develops integrated vehicle systems for the automotive industry, focusing on software-defined vehicles. Their products help tackle challenges related to autonomous driving, vehicle electrification, and advanced safety features. Aptiv collaborates with major car manufacturers and other mobility stakeholders to enhance vehicle performance and safety through their technological solutions. Unlike many competitors, Aptiv emphasizes a partnership model, providing ongoing support and integration of their systems into vehicles. The company's goal is to improve the overall driving experience and safety in vehicles while advancing the future of mobility.

Dublin, IrelandHeadquarters

1994Year Founded

$7.8MTotal Funding

IPOCompany Stage

Automotive & TransportationIndustries

10,001+Employees

Risks

Amazon's entry into connected cars increases competition for Aptiv.

Investment in MAXIEYE exposes Aptiv to geopolitical and regulatory risks.

Oragadam plant expansion may strain finances if demand doesn't meet expectations.

Differentiation

Aptiv integrates software and systems for autonomous driving and vehicle electrification.

The company collaborates with major car manufacturers for software-defined vehicle solutions.

Aptiv operates 14 technical centers globally, enhancing its R&D capabilities.

Upsides

Aptiv's investment in MAXIEYE expands its presence in the Chinese automotive market.

The Oragadam plant expansion increases production capacity for advanced vehicle systems.

Participation in CES 2025 showcases Aptiv's leadership in automotive technology innovation.

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