Marketing Analytics Manager, Forecasting & Reporting

Position Overview

• Location Type: Remote
• Job Type: Full-time
• Salary: Not specified

Brightspeed is seeking a Marketing Analytics Manager, Forecasting & Reporting to join their growing team. This role is crucial for developing and refining predictive models to analyze subscriber behavior, market trends, and retention strategies. The successful candidate will be responsible for data accuracy, performance analytics, and providing strategic insights to drive informed business decisions. Collaboration with marketing, strategy, and sales stakeholders is essential for optimizing acquisition and retention strategies.

Responsibilities

• Develop and refine models to forecast subscriber behavior, including acquisition, churn, and overall market trends.
• Conduct scenario analysis to predict the impact of different marketing strategies and external factors on subscriber growth and retention.
• Continuously refine forecasting models to improve accuracy and relevance, incorporating new data and methodologies.
• Ensure data quality by working closely with data management teams and implementing best practices for tracking and reporting.
• Provide actionable market and customer insights to address key strategic questions.
• Manage the tracking, reporting, and analysis of marketing activities, leading the development of automation tools and dashboards.
• Design, build, and support custom reporting and analysis dashboards.
• Analyze external and internal customer data using database queries (SQL), spreadsheet (Excel) models, web analytics tools (PowerBI/Looker/etc.), and statistical analysis tools.
• Create PowerPoint presentations or other visual aids to present market and consumer insights to marketing and sales departments.
• Advise other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data.

Requirements

• Bachelor’s Degree and 7+ years of relevant experience.
• Experience analyzing and forecasting direct-to-consumer or SMB subscription services (e.g., internet, wireless, insurance, financial services, SAAS).
• Ability to analyze complex data sets, build models, and generate accurate forecasts.
• Strong business acumen with the ability to derive insights from data.
• Experience communicating analytic findings and implications to executive audiences.
• 5+ years of experience with critical analytical tools such as Excel, BigQuery, Looker, Tableau, PowerBI, SQL, etc.

Bonus Points For

• Knowledge of the Telecommunications industry, specifically product, pricing, and marketing tools and tactics.

Company Description

At Brightspeed, we are reimagining how people live, work, play, and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South. Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience. Be a part of the team that will make this vision a reality – designing and building a world-class fiber network and creating a customer experience second to none.

Additional Information

Brightspeed aspires to contemporary ways of working. Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. The company prioritizes hiring talent in the Charlotte area whenever possible to make it a truly vibrant destination for their hybrid workforce. Brightspeed has roles designated as remote, hybrid, office, or field-based, depending on the position and business needs.