Marketing Analytics Manager

Springdale, Arkansas, United States

Apply with AI Apply

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Food & Beverage, Consumer GoodsIndustries

Requirements

Candidates must possess a Bachelor's degree in Business, Marketing, Economics, or a related field, with an MBA being preferred. A minimum of 3 years of experience in category strategy, insights, innovation planning, or corporate strategy, preferably within the CPG or retail sector, is required. Strong proficiency with syndicated data sources such as Neilsen, Circana, Numerator, Technomic, Mintel, and DataEssentials is essential, along with robust analytical skills for forecasting, modeling, and synthesizing complex data into strategic insights. Exceptional communication skills are necessary for influencing senior stakeholders, and a proven ability to drive cross-functional alignment and integrate insights into product development roadmaps is expected. The role also requires the ability to balance strategic foresight with practical execution.

Responsibilities

The Manager – Innovation Strategy will lead in-depth research and analysis of retail categories to identify emerging consumer trends, whitespace opportunities, and growth drivers. They will develop long-range forecasts for category share expectations, determining the necessary scale of innovation to sustain category growth and brand leadership. This role involves identifying priority categories for maximum incremental impact and building frameworks to quantify innovation requirements and success benchmarks. Key responsibilities also include driving alignment across senior leadership, brand, sales, insights, and R&D teams on innovation strategy and portfolio priorities, partnering with R&D to translate strategic needs into actionable product development pipelines, and facilitating decision-making through data-driven storytelling and scenario planning. Additionally, the manager will monitor competitive dynamics, consumer shifts, and macroeconomic factors to provide thought leadership on future growth platforms and evolving consumer demands.

Skills

Category Research

Innovation Strategy

Forecasting

Market Analysis

Consumer Trends

Data Analysis

Stakeholder Management

R&D Collaboration

Strategic Planning

Product Development

Tyson Foods

Produces and distributes protein food products

About Tyson Foods

Tyson Foods specializes in producing and distributing a variety of protein products, including beef, chicken, and pork. The company operates a comprehensive supply chain that allows for efficient delivery of fresh meat and processed food products to a wide range of customers, from high-end restaurants to local butchers. Unlike many competitors, Tyson Foods focuses on large-scale production and distribution, which helps them serve both retail and foodservice markets effectively. The company also prioritizes sustainability, implementing initiatives to enhance environmental practices, animal welfare, and community support. Tyson Foods aims to elevate food quality and sustainability standards in the food industry.

Springdale, ArkansasHeadquarters

1935Year Founded

IPOCompany Stage

Food & AgricultureIndustries

10,001+Employees