Category Development Analyst

United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Packaged Goods (CPG)Industries

Requirements

Candidates should possess 1-3 years of experience in Category Management within the CPG industry. Proficiency in syndicated data platforms such as Nielsen, IRI, SPINS, or Numerator is required, along with familiarity in working directly with headquarter-level customers. Proven experience in creating clear data stories using Powerpoint and/or Google Slides is essential, as is proficiency with direct customer and distributor data from retailers like UNFI, KeHE, Whole Foods Market, Target, and Walmart. Some travel may be required.

Responsibilities

The Category Development Analyst will lead the development and execution of category growth plans by analyzing market trends, shopper insights, and competitive intelligence. This role involves identifying retail sales opportunities through syndicated and shipment data analysis, including distribution gaps and white space, to support sales initiatives. The analyst will partner with key retail accounts to present category reviews and growth recommendations, develop customer-specific category development strategies, and create selling stories using compelling data insights. Additionally, the analyst will act as a strategic category expert, collaborating internally with Marketing, Sales, Innovation, and Finance teams.

Skills

Category Management

Syndicated Data Analysis

Retail Sales

Market Analysis

Shopper Insights

Competitive Intelligence

Nielsen

IRI

SPINS

Numerator

Sales Data Analysis

Distribution Gap Analysis

Pricing Strategy

Promotion Strategy

Placement Strategy

Grata

Deal sourcing platform for investment professionals

About Grata

Grata focuses on deal sourcing for businesses, particularly in the private market and mid-market companies. It provides a search platform and API that help management consulting firms, private equity firms, and investment professionals efficiently find and evaluate potential deals. Grata stands out from competitors with its extensive database and advanced search tools, which lead to quicker and more accurate deal identification. The company's goal is to enhance its clients' deal sourcing capabilities while fostering a diverse and inclusive workplace culture.

New York City, New YorkHeadquarters

2016Year Founded

$33.6MTotal Funding

SERIES_ACompany Stage

Fintech, Financial ServicesIndustries

51-200Employees

Benefits

Unlimited Paid Time Off

Flexible Work Hours

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

12 weeks of parental leave

Company-sponsored lunch

Risks

Emerging B2B search platforms with AI analytics threaten Grata's market share.

Economic downturns may reduce demand for Grata's services, impacting revenue.

Data privacy regulations could impose additional compliance costs on Grata.

Differentiation

Grata specializes in AI-driven deal sourcing for private equity and investment professionals.

The platform offers thematic capability-based segmentation for targeted investment opportunities.

Grata's API-driven search platform enhances efficiency in identifying mid-market companies.

Upsides

Growing interest in mid-market companies boosts Grata's target market potential.

Increased demand for AI-driven deal sourcing tools aligns with Grata's offerings.

Expansion of CRM integrations enhances Grata's Monoceros update for better client management.

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