Senior Director, Brand and Advertising Research

Chicago, Illinois, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Market Research, Advertising, Consumer GoodsIndustries

Requirements

Candidates should possess a passion for brand, advertising, packaging, and design, with experience in the automotive category. A strong understanding of consumer insights, marketing effectiveness, and brand equity is essential. The role requires the ability to influence, collaborate, and drive results in a fast-paced environment.

Responsibilities

The Senior Director, Brand and Advertising Research will drive the growth of NielsenIQ's Brand and Communications tracking solutions across North America. This involves identifying and activating opportunities, supporting sales teams, strengthening client relationships by acting as a trusted advisor, and amplifying product value through compelling success stories and thought leadership. The role also includes enabling team collaboration by sharing knowledge and best practices, and contributing to revenue growth and client conversion.

Skills

Brand Strategy

Advertising Research

Consumer Insights

Marketing Effectiveness

Brand Equity

Client Relationship Management

Sales Support

Proposal Development

Pitching

Brand Measurement

Revenue Growth

Data Analysis

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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