Marketing Analytics Manager at Strava

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, FitnessIndustries

Requirements

5+ years of full-time experience in analytics, data science, or a related quantitative domain
2+ years of experience leading high-functioning analytics teams
Highly proficient with SQL
Experience with Business Intelligence tools (e.g., Tableau)
Experience with experimentation and statistical methods (e.g., time-series modeling, econometric methods) for estimating incremental impact of marketing campaigns
Hands-on experience with statistical programming languages (e.g., R, Python)
Understanding of data pipeline concepts (e.g., ETL, scripting common analysis workflows)

Responsibilities

Lead a team of data analysts to support the diverse needs of a global marketing organization
Drive strategic analytics initiatives to improve the efficiency and impact of Strava’s community and subscription product growth
Establish a learning agenda to create a foundation for robust marketing and product strategies
Partner with product and marketing teams to design and interpret A/B tests to drive explainable subscription and user retention outcomes
Collaborate with the broader data community at Strava (Data Science, Machine Learning, Data Platform, etc.) to collectively improve our technological craftsmanship
Contribute hands-on to marketing analytics projects, collaborating with the Growth Marketing team
Focus on scalability, build reusable data sets, and design self-service tools to empower collaborators

Skills

SQL

Tableau

Python

ETL

A/B Testing

Time-Series Modeling

Econometrics

Strava

Fitness tracking and social networking platform

About Strava

Strava is a digital platform that allows athletes and fitness enthusiasts to record, track, and analyze their physical activities, offering metrics like speed, pace, and distance. It operates on a freemium model, providing basic services for free while charging for premium features such as advanced training plans and detailed activity breakdowns. Strava distinguishes itself from competitors through its social networking aspect, enabling users to share activities and connect with others, fostering a supportive community. The goal of Strava is to enhance the fitness experience by providing valuable performance insights and encouraging community engagement.

San Francisco, CaliforniaHeadquarters

2009Year Founded

$147.3MTotal Funding

SERIES_FCompany Stage

Consumer Software, Social ImpactIndustries

501-1,000Employees