Marketing Data Analyst
RoadieSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Fundraising, E-commerce, Food & BeverageIndustries
Requirements
Candidates should have 3+ years of experience in marketing analytics or data analysis, with at least 1 year supporting marketing teams across paid, email, and cross-channel experimentation. Proficiency in SQL and relational databases is required, along with familiarity with Python or R for advanced analysis. Experience with testing methodologies, marketing attribution, and segmentation is a strong plus.
Responsibilities
The Marketing Analyst will transform marketing data into actionable insights by synthesizing data from various sources to evaluate performance, guide strategy, and optimize campaigns. Responsibilities include collecting and integrating data, collaborating with the central data team, performing descriptive, diagnostic, and predictive analytics, identifying customer segments, supporting A/B testing, building dashboards and reports, recommending campaign adjustments, monitoring trends, and defining measurement frameworks.
Skills
Marketing Data Analysis
Data Synthesis
Web Analytics
CRM Platforms
Paid Media
Campaign Metrics
Experiment Design
Data Visualization
Reporting
Data Cleaning
Data Collection
SQL
Python
R
Tableau
Power BI
Google Analytics
Excel
Double Good
Gourmet popcorn production and fundraising platform
About Double Good
Double Good specializes in gourmet popcorn, offering 16 unique flavors that are handcrafted and made to order for freshness. The company operates primarily in the fundraising sector, partnering with schools, sports teams, and non-profits to help them raise money by selling its popcorn. Participants in these fundraising efforts earn 50% of the profits from each sale, with no minimum order requirements or fees, making it accessible for organizations of all sizes. This profit-sharing model not only supports community causes but also drives sales for Double Good. The company is based in Chicago and is known for its commitment to quality, providing popcorn that is free from preservatives. Double Good aims to provide an effective and straightforward fundraising solution while delivering a premium snacking experience.
Chicago, IllinoisHeadquarters
1998Year Founded
$2.3MTotal Funding
DEBT_GENERALCompany Stage
Food & Agriculture, Consumer GoodsIndustries
51-200Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Paid Vacation
Paid Sick Leave
Paid Holidays
Risks
Increased competition from gourmet popcorn brands could dilute Double Good's market share.
Rising ingredient costs may impact Double Good's profit margins and pricing strategy.
Health-conscious trends could reduce demand for traditional gourmet popcorn offerings.
Differentiation
Double Good offers 16 unique, handcrafted popcorn flavors, setting it apart in the market.
The company provides a risk-free fundraising model with no minimum orders or fees.
Double Good combines gourmet snacks with a robust fundraising platform, appealing to various organizations.
Upsides
Double Good's online fundraising model is attractive in the post-pandemic virtual fundraising trend.
Growing consumer interest in gourmet foods aligns with Double Good's preservative-free popcorn offerings.
Cause-driven consumerism supports Double Good's fundraising model, enhancing brand appeal.
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