Automotive Marketing Analyst/Performance Manager - Remote at Expedia

New Orleans, Louisiana, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor's Degree or relevant work experience
5+ years working with digital marketing in Sales, Marketing, or Customer Service, in an Automotive retail or agency environment
Comfortable presenting in front of large groups of high-level executives and decision makers
Experience as a client advocate, making strategic suggestions based on multi-point data
Knowledge of digital marketing best practices
SEO knowledge and familiarity with SEM management and research tools
Experience translating data into clear insights and presenting them to audiences to inform strategic decisions

Responsibilities

Onboard new clients, completing product training and ensuring they are comfortable and excited about moving forward with Experian and EME
Bring knowledge of the product to the client to support our value proposition and further the client's goals
Collaborate with clients to determine the best way to use EME to achieve their performance targets
Complete monthly data review calls with customers to review analytics, performance, insights, and strategy
Responsible for daily dealer relationship management and service
Identify trends at the macro and micro level, using insights to inform client decisions
Bring product enhancement ideas and operational efficiency opportunities forward to internal teams
Promote alignment across Sales, Product, Engineering, Support, and Marketing teams to ensure seamless client experiences and accelerate product improvements
Deliver ongoing training, develop training resources, documentation, and playbooks to grow onboarding and product adoption across clients and company partners
Fuel innovation and strategic growth by tracking industry trends and shifts to surface insights and opportunities for client growth

Skills

Expedia

Travel booking platform for flights, hotels, rentals

About Expedia

Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users with options for flights, hotels, car rentals, vacation packages, and activities through its various brands, including Expedia, Hotels.com, and Vrbo. Travelers can easily find and book trips that match their preferences and budgets. The company earns revenue primarily through commissions on bookings and advertising from travel service providers looking to promote their offerings. Additionally, Expedia Group supports its partners by providing access to valuable data and technology, helping them improve their operations and grow their businesses. The goal of Expedia Group is to create a seamless travel experience for users while maximizing the potential of its partners.

Bellevue, WashingtonHeadquarters

1996Year Founded

$3,277.3MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Paid Time Off

Travel Discounts

Healthcare Flexible Spending Accounts

Employee Assistance Program

Wellness & Travel Reimbursement

Workplace Accomodations

Medical, Dental, & Vision Insurance

Matching Gifts

New Parental Benefits

Risks

Riyadh Air's entry could increase competition, affecting Expedia's market share.

CFO transition may lead to strategic shifts impacting financial management and investor confidence.

Expedia's partnerships may strain resources, affecting service quality if not managed well.

Differentiation

Expedia offers a comprehensive suite of travel services under one platform.

The company leverages a diverse portfolio of brands like Hotels.com and Vrbo.

Expedia provides partners with valuable data and technology to optimize their offerings.

Upsides

Expedia can capitalize on the rise of 'workcations' with longer stay packages.

The trend of 'bleisure' travel offers opportunities for specialized leisure-business packages.

Increased demand for personalized travel experiences can enhance user engagement for Expedia.

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