Market Development Manager at Constellation Brands

Huntsville, Alabama, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Beverages, BeerIndustries

Requirements

Bachelor’s degree or equivalent job experience required, ideally with emphasis on Sales and Marketing
No Retail Sales experience required, but two years’ professional experience with consumer-packaged goods (CPG) or beverage industries preferred
Working knowledge of the promotional marketing process
Proven track record in building good relationships with customers as well as internal associates
Demonstrated ability to take the initiative to gather and use customer feedback to identify both needs and opportunities
Computer literate with the ability to use software applications including Microsoft Word, Excel, and PowerPoint
Available to travel a minimum of 20% of working time, including up to 5 hrs. driving time
Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders) (preferred)
Demonstrated strong oral, written, and interpersonal skills (preferred)

Responsibilities

Sell new and expanded distribution to off-premise accounts
Build and maintain strong relationships with the owners & managers of the top Off-Premise accounts within area of responsibility
Support training and development initiatives for wholesaler off-premise team and with key off-premise accounts
Prioritize existing accounts and deploy Off-Premise resources (materials, budgets) to achieve set CBBD market goals
Identify market specific business development opportunities
Visit and review accounts for compliance with CBBD's retail execution standards
Identify and communicate execution issues to Market Development Managers and/or Key and National Sales Managers; ensure follow-up is made and issue is resolved
Serve as a high-level advisor to the area Market Development Manager in all Off-Premise sales related planning
Assist Market Development Managers to develop the Off-Premise component of his/her annual business plan including sales, distribution, and promotional efforts for that specific market
Determine programming and promotional plans/spends needed to drive sales and to achieve Plan
Evaluate results vs. plan on a regular basis, identify sales deficiency areas, and develop corrective programming in order to improve performance
Conduct surveys in conjunction with key CBBD promotional windows
Review, evaluate, and suggest pricing programs in order to ensure CBBD's competitiveness in the market place
Organize and coordinate promotional activity in area of responsibility
Utilize available marketing resources in order to maximize sales and achieve plan
Develop and execute new product/packaging rollout plans for his/her area of Off-Premise responsibility
Work with sales team to build plans that identify target package/brand opportunities, target account list, and resource allocation needed to achieve set goals
Proactively identify challenges that new product introductions face in area of responsibility
Performs additional duties and responsibilities as required

Skills

Account Management

Off-Premise Sales

Customer Relationship Management

Retail Execution

Sales Planning

Business Development

Training

Budget Management

Constellation Brands

Produces and markets beer, wine, and spirits

About Constellation Brands

Constellation Brands produces and markets a variety of alcoholic beverages, including beer, wine, and spirits, with a strong presence in the U.S., Mexico, New Zealand, and Italy. The company operates by owning and managing a portfolio of popular brands, such as Corona and Modelo, which it imports and sells exclusively in the U.S. Its products are distributed through a wide network, allowing it to reach both individual consumers and large retailers. What sets Constellation Brands apart from its competitors is its focus on brand management and strong brand recognition, which helps it maintain a competitive edge in the market. The company's goal is to create brands that encourage human connections while also being committed to sustainability and responsible operations.

Rochester, New YorkHeadquarters

1945Year Founded

IPOCompany Stage

Food & Agriculture, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

401(k) Retirement Plan

Professional Development Budget

Risks

Increased competition in non-alcoholic beverages may impact Constellation's market share.

Integration challenges with Sea Smoke winery could pose financial risks.

Health-conscious trends may reduce sales of traditional alcoholic beverages.

Differentiation

Constellation Brands owns iconic brands like Corona and Modelo, exclusive to the U.S. market.

The company focuses on sustainability, enhancing brand loyalty among eco-conscious consumers.

It has a diverse portfolio, including beer, wine, spirits, and non-alcoholic beverages.

Upsides

Growing demand for premium beverages aligns with Constellation's acquisition of boutique wineries.

Investment in non-alcoholic brand TOST taps into rising health-conscious consumer trends.

RTD market growth supports Constellation's stake in Austin Cocktails and Archer Roose.

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