Varicent

Market Development Executive

Minneapolis, Minnesota, United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, Sales Performance Management, Revenue OptimizationIndustries

Requirements

Candidates should possess over 7 years of experience in enterprise SaaS sales, presales, partner/alliances management, or business development roles. A minimum of 3 years of experience working with or alongside ecosystem partners, with a strong preference for Workday experience, is required. Proven ability to build pipeline through partner-led or co-sell motions and a track record of successfully enabling sellers and delivering partner-driven marketing programs are essential. Strong relationship-building skills with partner sellers and executives, the ability to deliver compelling presentations and facilitate enablement sessions, and a deep understanding of enterprise software sales cycles and partner co-sell mechanics are also necessary. Expertise in strategic account planning, opportunity qualification, and pursuit support, along with strong organizational discipline in CRM, pipeline management, and forecasting, is required. Industry-specific knowledge in at least one of Workday’s priority verticals is needed.

Responsibilities

The Market Development Executive will be responsible for driving pipeline creation and accelerating revenue growth within the Workday ecosystem. This includes leading outreach, planning, and execution of Workday Enablement Meetings to equip Workday sellers. They will drive Workday-sourced pipeline through direct outreach and the ideation, design, and execution of marketing and ecosystem events. The role involves acting as the Workday subject matter expert to support Varicent Regional Sales Managers and Presales, shaping pursuit strategy and ensuring effective co-sell execution. Maintaining an accurate weekly forecast and collaborating cross-functionally with Marketing, Alliances, Services, and Product teams to align programs and messaging are key duties. Additionally, the executive will support or lead strategic initiatives to strengthen Varicent’s position in the Workday ecosystem, such as roadmap development, customer value documentation, and competitive positioning.

Skills

Pipeline Creation
Revenue Growth
Ecosystem Enablement
Sales Strategy
Partner Engagement
Workday Ecosystem

Varicent

SaaS solutions for revenue growth management

About Varicent

Varicent provides software solutions that help businesses improve their revenue growth. Their products allow companies to create effective territory and quota plans, streamline their revenue operations, and design incentive programs that motivate sales teams. Varicent's software works by offering tools that enable users to analyze data and make informed decisions about their sales strategies. What sets Varicent apart from its competitors is its focus on the specific needs of revenue leaders, ensuring that their solutions are tailored to help clients achieve their growth goals. The main aim of Varicent is to empower businesses to optimize their sales performance and revenue management processes through data-driven insights.

Toronto, CanadaHeadquarters
2003Year Founded
$34MTotal Funding
SERIES_CCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
501-1,000Employees

Risks

Generative AI-based Assistants may face data privacy and security challenges.
Strategic investment may increase pressure for rapid growth, straining resources.
Acquisition of Concert Finance may present integration challenges.

Differentiation

Varicent's Generative AI-based Assistants enhance sales planning and data transformation.
Strategic investment enables Varicent to accelerate AI-driven capabilities and market position.
Recognition in The Forrester Wave™ highlights Varicent's leadership in the SPM sector.

Upsides

Generative AI-based Assistants provide a competitive edge in the SPM market.
Strategic investment supports rapid development of AI-driven capabilities.
Acquisition of Concert Finance expands Varicent's commissions software capabilities.

Land your dream remote job 3x faster with AI