Marcom Manager at Logitech

Singapore

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Consumer ElectronicsIndustries

Requirements

Bachelor’s degree (or equivalent) in Marketing, Mass Communication, Advertising, or related qualification (nice to have)
Minimum of 5 years of experience in Marketing/Marcom
Familiarity with consumer electronics / Esports Gaming / IT industry (advantage)
Strong communication, negotiation, and presentation skills
Creative thinking, open-minded, and problem-solving skills
Organizational and time-management skills for meeting deadlines in a fast-paced environment
Critical thinking, ability to multi-task and work under pressure
Strong personality and team player to work with various departments

Responsibilities

Be the brand guardian for all Logitech brands, ensuring collaterals adhere to brand guidelines; localize global campaigns for the Singapore market
Strategize, plan, coordinate, execute, and track marketing plans for all Logitech brands, including budget planning and management, marketing plan development, coordination with stakeholders, execution, and tracking results vs. targeted ROI
Lead digital/omni-channel media strategy development (social content, messaging, community engagement); oversee performance marketing (Meta, Google ads), analyze ROI, and optimize based on analytics
Review, measure, evaluate, and report on all marketing executions vs. sales and marketing targets
Build strong relationships with key local media, relevant influencers, and KOLs to amplify the brand
Identify and negotiate local partnerships (brands, events) and collaborate with retail or digital partners (e.g., Shopee, Lazada)
Stay highly sensitive to trends and community to ensure brands remain in trend and relevant

Skills

Brand Management

Marketing Strategy

Budget Management

Digital Marketing

Social Media Marketing

Performance Marketing

Google Ads

Meta Ads

ROI Analysis

Analytics

Influencer Marketing

Partnership Negotiation

Logitech

Designs and sells computer peripherals and accessories

About Logitech

Logitech designs and manufactures computer peripherals and digital interaction tools, including keyboards, webcams, headsets, and mice. Their products enhance how users connect with the digital world, focusing on user experience and design. Logitech's offerings cater to a wide range of customers, from individual consumers to businesses and professional gamers, and are sold through various online and retail channels. What sets Logitech apart from competitors is their strong commitment to quality and continuous innovation, which allows them to meet the changing needs of their users and set industry standards. The company's goal is to improve digital interaction for everyone, ensuring customer satisfaction through excellent support and community engagement.

San Jose, CaliforniaHeadquarters

1981Year Founded

IPOCompany Stage

Consumer Software, Design, Consumer GoodsIndustries

5,001-10,000Employees