Manager - Product Marketing at InMobi

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, AdTech, TechnologyIndustries

Requirements

Experienced in product marketing, particularly in ad tech or mobile advertising
Expertise in key mobile performance areas: App Install campaigns, User Acquisition, Retention & Re-engagement, Events optimization, Creatives, Targeting, and Cross-platform Attribution
Ability to develop and execute go-to-market strategies, product positioning, and messaging
Skills in scaling messaging globally and managing product launches
Strong collaboration skills with cross-functional teams (Sales, Marketing, Product, sales training)
Capability to create compelling sales and marketing materials (sales enablement tools, presentations, case studies, whitepapers, videos, thought leadership)
Experience incubating alpha and beta products/features from launch to scale
Ability to serve as a liaison between client feedback and product development
Proficiency in establishing KPIs, assessing experimental results, and communicating outcomes

Responsibilities

Lead global product marketing initiatives for InMobi's Performance DSP
Develop and execute go-to-market strategies, product positioning, and messaging to distinguish InMobi's Performance DSP
Develop market positioning, materials, processes, and products that differentiate offerings (sales enablement tools, presentations, case studies, whitepapers, videos, thought leadership)
Collaborate with Sales, Marketing, and Product teams to create consistent and compelling product messaging
Work with sales training team to prepare sellers for client meetings and industry events
Incubate alpha and beta Performance DSP products/features from launch to scale for major customers and sales teams
Act as liaison between teams to bridge client feedback and product development for improvements
Collaborate cross-functionally to establish KPIs for measuring product success, assess experimental results, and communicate findings

Skills

Key technologies and capabilities for this role

Product MarketingPerformance DSPGlobal MarketingGo-to-Market StrategyMarket PositioningMessagingCompetitive AnalysisDemand Side Platform

Questions & Answers

Common questions about this position

What are the main responsibilities of the Manager - Product Marketing role?

You will develop and execute go-to-market strategies, product positioning, and messaging for InMobi's Performance DSP, manage product launches, collaborate with cross-functional teams, and create sales and marketing materials.

What is the salary range for this position?

This information is not specified in the job description.

Is this role remote or does it require working from an office?

This information is not specified in the job description.

What does InMobi's company culture emphasize?

InMobi is recognized as a Great Place to Work where bold ideas create global impact, intelligence, creativity, and accountability converge.

What experience makes a strong candidate for this role?

An experienced professional in product marketing, particularly with expertise in mobile ad tech, Performance DSP, go-to-market strategies, and areas like App Install campaigns, User Acquisition, Retention & Re-engagement.

InMobi

Mobile advertising and programmatic solutions provider

About InMobi

InMobi specializes in mobile advertising and marketing technology, focusing on the automated buying and selling of ad space within mobile applications. Their platform allows media buyers and marketers to efficiently purchase ad space to reach specific audiences, while app publishers can monetize their applications by selling ad space. InMobi offers a range of advertising solutions, including demand-side platforms (DSPs) for buyers and supply-side platforms (SSPs) for publishers, along with analytics tools to enhance ad performance and minimize fraud. Unlike many competitors, InMobi also provides educational resources through InMobi U, helping clients understand the in-app programmatic ecosystem. The company's goal is to optimize ad revenue for both advertisers and publishers while establishing itself as a leader in mobile advertising education.

Kadubeesanahalli, IndiaHeadquarters

2007Year Founded

$214.6MTotal Funding

DEBTCompany Stage

Consumer Software, Education, EntertainmentIndustries

11-50Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Flexible Work Hours

Wellness Program

Free Lunch

Pet Insurance

Employee Assistance Program

Risks

Increased competition from local players like VerSe in the digital marketing space.

Potential over-reliance on debt financing could impact financial stability.

Pressure to deliver on AI-driven expansion could strain resources if not managed well.

Differentiation

InMobi offers a comprehensive suite of advertising solutions for advertisers and publishers.

The company provides advanced analytics and optimization tools to improve ad performance.

InMobi's partnership with Scope3 pioneers green media offerings, attracting eco-conscious brands.

Upsides

InMobi secured $100 million to enhance AI capabilities for sophisticated ad targeting.

The company is recognized as a 'Strong Performer' in the sell-side platform market.

InMobi's planned IPO indicates strong market confidence and potential capital for expansion.

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